Buzz Marketing for Technology

APRIL 10, 2013

Posted in Behavioral Targeting Commerce Conversion Conversion Optimization Customer Experience eCommerce Interactive Marketing Personalization Testing. A bit of a trick question: If you had $100 to spend, would you be better off devoting that money to doubling the traffic to your site? Or doubling your conversion rate? The short answer is.

Traffic 100

Traffic Conversion Marketing Budget Conversion Rate 100

Buzz Marketing for Technology

JUNE 17, 2015

We were looking at optimizing targeted landing pages through Siebel for different search behaviors even then before some of today’s well-known marketing automation services like HubSpot, Marketo and Salesforce were even established.

Marketing Automation Services 100

Marketing Automation Services Lead Scoring Lead Ranking Work Management 100

Buzz Marketing for Technology

NOVEMBER 7, 2012

Thanks to a continually evolving understanding of their customers’ behaviors, those powerful brands are able to regularly improve their websites in response to consumer needs and marketplace demands—all without disturbing the customer experience or implementing drastic changes that might compromise revenues.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Buzz Marketing for Technology

SEPTEMBER 3, 2014

Behavioral Targeting Big Data Data Analytics Data Mining Social Business Intelligence Social Media Competitive Advantage Customer Research Data Visualization Strategic Planning' Instead, you want to beat them by knowing your customers and winning their loyalty through that knowledge.

Planning 100

Planning Loyalty Research Social Media 100

Buzz Marketing for Technology

OCTOBER 6, 2010

You can target behaviors and explicit likes from a member’s profile. Tags: Advertising Applications Commerce Facebook Online Advertising Social Networking behavioral targeting. Ads – Facebook Ads is a business model similar to Google AdWords (which is one of the best ad models out there) but it takes that ad platform to the next level.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

SEPTEMBER 27, 2011

Linear thinking applied to what is often emotional human behavior seems to unnecessarily complicate things to me, but I digress. Social media technologies, along with rich internet enabled mobile devices, have catalyzed a decade long trend of evolving digital behaviors by consumers.

Planning 100

Planning Word of Mouth Mobile Advertising Work Management 100

Buzz Marketing for Technology

DECEMBER 21, 2012

Now that marketers have the ability to utilize CRM intelligence to improve consumers’ experience with a brand across all touch points, they can also marry this data with new mobile behavioral data. That’s right, real time.

Mobile Marketing 100

Mobile Marketing Amazon Advertising Mediums Advertising Channels 100

Buzz Marketing for Technology

JUNE 27, 2008

A Behavioral Model of Information Seeking on the Web -- Preliminary Results of a Study of How Managers and IT Specialists Use the Web. The paper develops a new behavioral model of information seeking on the Web by combining theoretical elements from information science and organization science. 1998 ASIS Annual Meeting.

Lead Ranking 100

Lead Ranking Terms and Conditions Work Management Differentiation 100

Buzz Marketing for Technology

JANUARY 22, 2009

Marketing’s mission is to somehow change a customer’s behavior. We try many things to affect that behavior: advertising, email, search, events, webinars, and the list goes on and on. And in tough economic times the opportunity to affect customer behavior is exceptionally acute, especially when it comes to existing loyal customers.

Loyalty 100

Loyalty Webinar Metrics Activities Order 100

Buzz Marketing for Technology

NOVEMBER 28, 2012

Posted in Behavioral Targeting Conversion Optimization Online Testing Web Analytics Web Design. While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. Websites, however, can now provide this level of data in real time.

Focus Group 100

Focus Group Marketing Websites Trigger Marketing Loyalty 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Tags: Social Networking Business Intelligence Advertising Facebook Mobile social media behavioral targeting Videocasting Content Marketing. Mark it down people ;-).

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 22, 2009

The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! and after thinking about that I can’t help but agree with him.

Social Media 100

Social Media Media Barriers Conference 100

Buzz Marketing for Technology

DECEMBER 10, 2009

So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? Companies are starting to pop up that can take both structured and unstructured data and begin to give you a picture of their behavior.

Stats 100

Stats Tagging Studies Relevance 100

Buzz Marketing for Technology

DECEMBER 15, 2009

I believe Facebook Ads will become the close “cousin” of Google AdWords – just with a more targeted and behavioral way to dial in your ads. Tags: Advertising Business Intelligence Content Marketing Facebook Mobile Social Media Social Networking Videocasting behavioral targeting.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

JANUARY 23, 2013

as well as previous site behaviors, to get a better sense of the type of people they’re reaching on Facebook. Better yet, provide personalized suggestions to your website visitors, based on what other people are sharing as well as their own click behavior. Sticking to stand-alone metrics.

Conversion Rate 100

Conversion Rate Facebook Conversion Ideal Customer Profiles 100

Buzz Marketing for Technology

DECEMBER 10, 2009

So the question quickly becomes how can you take all this data (or at least the data that is relevant to you – lets say all your customers behavioral data) and make sense of it all? Companies are starting to pop up that can take both structured and unstructured data and begin to give you a picture of their behavior.

Digg 100

Digg CMO Stats Tagging 100

Buzz Marketing for Technology

DECEMBER 22, 2009

The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! &# and after thinking about that I can’t help but agree with him.

Social Media 100

Social Media Media Digg Lead Gen 100

Buzz Marketing for Technology

JANUARY 26, 2010

When you think about the search behavior of the average person online – we are mostly conditioned to search in very routine ways like pulling up a Google search page, using the toolbar in your browser etc. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Buzz Marketing for Technology

JULY 22, 2008

Some 100 years ago it meant morals meant specific behaviors. And by that teachers mean specific behaviors. Those behaviors are now obsolete. In the Industrial Age of the 20th century, you didnt have to be of good moral character to work in the factory. But you did have to be responsible.

Education 100

Education Display Training Demand 100

Buzz Marketing for Technology

SEPTEMBER 17, 2008

Especially appetizing are personality disorders like: paranoid behavior, schizoid behavior, antisocial behaviors etc… Solution 6 – Learn from the Mormons – Mormons want you to be Mornom – make evangelism core to your strategy. Solution 5 – Personality Disorders – examples include Perez Hilton, Ron Paul, Apple lovers.

Web 2.0 100

Web 2.0 Viral Marketing Digg Work Management 100

Buzz Marketing for Technology

OCTOBER 28, 2008

- Targeted ad insertion radically changes the medium – no longer by “slots” you buy an “audience” based on geographic, demographic, and viewing behavior segmentation.

Broadcasting 100

Broadcasting Planning CMO Advertising Mediums 100

Buzz Marketing for Technology

JANUARY 3, 2018

Almost overnight- or so it seemed- behavior patterns changed. Theories of consumer reception abounded, but the overall logic of Marketing appeared to be something akin to “do it and it will work.” Since no company could afford to shut off all Marketing, they continued in an inertial frame for decades. Then came the Internet.

Marketing Mix 87

Marketing Mix ROMI Paid Search Agency Enterprise Management 87

Buzz Marketing for Technology

AUGUST 3, 2011

The Internet and now Social Media have spurred two of the largest shifts in consumer behavior in the last 15 years; analyzing online and social activity is now a requisite to accurately anticipate trends. Brand managers pride themselves on understanding the audience that surrounds their brands.

Brand Identity 100

Brand Identity Branding Social Media Analysis 100

Buzz Marketing for Technology

MARCH 30, 2010

Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting.

Buyer Personas 100

Buyer Personas Facebook Advertisements Advertising 100

Buzz Marketing for Technology

SEPTEMBER 12, 2012

Posted in behavioral targeting Customer Experience Online Shopping.

Forrester 100

Forrester Pricing Price Comparison 100

Buzz Marketing for Technology

AUGUST 11, 2010

Tags: Advertising Facebook Interactive Marketing behavioral targeting.

Facebook 100

Facebook Advertisements Advertising Digg 100

Buzz Marketing for Technology

APRIL 4, 2013

Current smartphone technology allows for nearly infinitely granular targeting based on behavior, third party data, contextual data like location, and universal sign-in profiles. What’s more, not only can we tap into each magic moment but also consumers actually want to participate in it.

Mobile Advertising 100

Mobile Advertising Psychographics Mobile Marketing Broadcasting 100

Buzz Marketing for Technology

DECEMBER 7, 2011

Rather, understanding the behaviors of your target consumer is the quickest path to achieving marketing success. At Networked Insights we help brands analyze social data for improved decision making — daily, weekly and monthly. While access to a rich data set sounds appealing, sometimes more is not better.

Banner Ads 100

Banner Ads Banners Network Marketing Act-On 100

Buzz Marketing for Technology

JULY 24, 2008

All leadership comes down to this: changing peoples behavior. Continued Levey: "Even as far back as when I was in medical school" -- he enrolled at Harvard in 1955 -- "many articles demonstrated that 80% of the health-care budget was consumed by five behavioral issues." Forgot your password ? 7 Reader Recommendations. Change or Die.

Companies 100

Companies Work Management Advertorials RSS 100

Buzz Marketing for Technology

MAY 23, 2012

When viewed through the lens of real consumer behavior, intelligence becomes wisdom. When interpreted via a sensible methodology, data becomes intelligence.

Business 100

Business Opinions Act-On Focus Group 100

Buzz Marketing for Technology

JULY 23, 2008

But students who turn in homework late, basically boys, never change their behavior (they cant, its neurological). So "teaching responsibility," at least in terms of obsolete factory behavior, is as obsolete today as saying "Gee" is offensive immoral language. No problem. Photo: Paul Coreys actual farm in 1903.

Education 100

Education Display Ad Agencies Google 100

Buzz Marketing for Technology

FEBRUARY 25, 2010

Remember you are going to want the experience to be very seamless for the user with NO behavioral changes. O nly (available for 2 Hours only or some time based special) and. W ow (not ho hum). Mobile is a much more personal medium that is carried with the person all day long – so you want that content to be spot on! Tweet This!

Mobile Marketing 100

Mobile Marketing B2B Marketing Mobile Advertising Digg 100

Buzz Marketing for Technology

MAY 15, 2013

It comes in many different forms, the main type being the individual behaviors of current site visitors: which search term or webpage brought them over, what time of day and day of the week they’re most likely to stop by, what recent purchases they’ve already made onsite, what pages they visit and what product categories most interest them.

eCommerce 100

eCommerce Multivariate analysis CMO Merchandising 100

Buzz Marketing for Technology

MARCH 20, 2013

A technique such as behavioral targeting can help automatically syphon off non-green or unknown visitors, and promote green items, options or offers to those who are. With personalization, conscious green visitors are immediately acknowledged and other visitors become aware of additional product offering—but aren’t necessary pushed for it.

Conversion 100

Conversion Merchandising eCommerce Banners 100

Buzz Marketing for Technology

JULY 7, 2008

Social Media is really just facilitating what are actually much more natural human interaction behaviors than traditional web was able to support. 10) Converting behaviors in the participation demographics is NOT the goal: 70/20/9/1. The distribution is essentially a reflection of human behaviors. I think this is the wrong goal.

Social Media 100

Social Media Communities Wiki Work Management 100

Buzz Marketing for Technology

OCTOBER 21, 2008

Webster is a frequent keynote speaker on behavioral targeting, profitable and effective email marketing, and cross-channel marketing programs. He holds a BSEE from Carnegie Mellon University.

Case Study 100

Case Study Case Studies B2B Sales Email Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Implicit and explicit rules underlie behavior. With a major problem, like the flu, the group cannot cope with the chiefs expectations and a pattern of dysfunctional behavior starts. Relationships shatter: Old expectations may no longer be valid; old reactions may cease to be effective; and old behaviors may not be possible.

Lead Ranking 100

Lead Ranking Work Management Marketing Management Rules 100