Trending Sources

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Ive been following your work for a year, and this summary of your theses generated numerous quotables. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube.

Dancing Dogs and Foiled Burglars – The Secret to Nest Cam’s YouTube Channel


stumbled upon Nest’s YouTube channel by chance when a friend shared this video of a bulldog being a bulldog: And discovered that, in addition to making an award-winning thermostat, Nest also creates cameras for home surveillance, and has one of the best user-generated content channels I’ve ever seen. And the results are hilarious. Say hello to the Nest Cam – Greatest Hits.

The ALS Ice Bucket Challenge is the perfect meme


It harnesses the gravity of quite a few mortal sins to propel the ALS Association  into deep interstellar space: Lust — I get to see all sorts of people I know, from friends and people I work with to cheerleaders, celebrities, starlets, and even Lindsay Lohan get doused with cold water. Never have more people been all-consumed with working out.   Pride — Look at me!

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Lurkers are the 99.989% of Social Media


The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. We’re afraid of diluting what has been working for us into something that nobody wants. 900-90-9-1.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. Fast forward 13 years. I’m now working with a TV production company to launch digital channels and video-based websites for OTT platforms. Working on this project brings up some interesting insights about how things panned out for TV production companies in the last decade. Some examples? Yes and No.

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Happy 5th Aniversary To YouTube’s First Viral Video


While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

All your best content may now be considered fake news


As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. They’re taking it so far as to copy all of their videos and films off of video-sharing sites like YouTube just to make sure, no matter what. Fake news has been in the real news recently. And who knows? Like this post?

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Twitter success demands both top influencers and everyone else


Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. It works, it really does. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. The idea easily transfers to Twitter.

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Why Startups Trump Large Enterprises in Content Marketing Every Time

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One main platform (a blog, YouTube, iTunes, etc.). Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and billions of views. He’s turned a simple YouTube channel into a million-dollar enterprise, and even consults directly for YouTube. It may surprise you: Matthew started Game Theory (a YouTube show about video games) as a resume builder.

17 Reasons Why Small Business Need (More) Video


If you didn’t know, YouTube is the second largest search engine in the world. While YouTube is the second largest search engine, Google is the first. Capitalize on the low barrier to entry. And what’s even better is if you’re using a video platform that’s integrated with your marketing platform, like Hubspot, you can see this info for each potential buyer you’re working with.

Librarian Tip for Nonprofits: 90-Second YouTube " Doing Good Things Well

Buzz Marketing for Technology

Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library). This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Librarian Tip for Nonprofits: 90-Second YouTube.

Snapchat engagement and other myths

grow - Practical Marketing Solutions

To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

Why You Shouldn’t Fear Producing Your Videos In-House


This is the secondary footage you capture of people working at their desks, entering the office, talking over some stuff with coworkers, and so forth. Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. More interesting?

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When, Why and How to Gate Content Along the Customer Journey


Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. To continue this bar metaphor, David Meerman Scott, a marketing strategist and best-selling author has been a long-time advocate for removing barriers to access for your customers and prospective customers.

Highlights from my #SMMW keynote speech

grow - Practical Marketing Solutions

My point was, the entry barrier for great content today is near zero, or can be. We have more opportunities to create great work — with less money and effort — than even a few years ago. In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest.

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8 Practical applications for influence marketing

grow - Practical Marketing Solutions

Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. When I work with start-ups, I almost always consider some influencer component. Working with influencers can create a powerful feedback loop as you develop new products and features. But my prediction did come true. It’s in a café in Berlin. Research.

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

All of the tools are free so it’s a really low barrier to entry. And it works. It was pretty cheap and the entry barriers were indeed low. Today YouTube is mainstream entertainment fueled by slick corporate video content. Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. No longer. Agree?

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5 Healthcare Brands That Breathe New Life into Social Media Marketing Strategy

Content Standard

” With a gamut of presences that spans Facebook, Twitter, Instagram, Pinterest, LinkedIn, and Youtube—proving it knows exactly where its readers are, and wants to meet them on their level. The brand’s language and written content also go a long way in creating the friendly environment that the Cleveland Clinic has worked so hard to create. The truth? Social media matters.

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

When people are “calling you” on Twitter, are you picking up the phone? 3) Offer helpful links and headlines that can drive traffic to your website, blog, landing pages, YouTube channels. You will not believe how well this works. only know it works! 6) Run special deals and promotions on Twitter that you can use to drive traffic or move slow-moving stock.

Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets


You already have the messaging in place, and that significantly lowers the barrier to creating new content based on that initial white paper. If you know the message works well for your target audience and you’ve already done all the legwork to research that message, why not showcase it in multiple formats? So what happens once you create that amazing piece of content? Why stop there?

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Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

There are only so many hours in a day and even if we consume content while we eat, work and drive, there is a theoretical and inviolable limit to consumption, which we are now approaching. If you examined a list of the most popular YouTube videos five years ago, they were “locally-produced” home movies. When supply exceeds demand, prices fall. Does that sound crazy?

The Psychology of Viral Content


Check out the map below to see how the viral momentum built up over time: There’s no denying the project was successful from an engagement perspective, but what’s interesting is that the visual emphasizes how viral content transcends cultural barriers and industries. As for story , the post works on two different levels. The result? ” can’t hurt.

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Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


While time-consuming, it’s also worthwhile – it gives you the edge to work within FINRA’s parameters to create ideal marketing content. Communicate: BP’s PR people worked to ameliorate the damage by communicating with the public everything they could about the oil spill. If your product lends itself to a video, think about having a contest for user-generated YouTube and Vimeo content.

Innovation in higher education marketing

Earnest about B2B

And with widespread access to superfast broadband, e-Learning is fast becoming an expected alternative to in person teaching amongst students, removing both the geographical and economical barriers for international learners. While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Which is a problem.

ReadyPulse Named Winner of Red Herring’s Top 100 North America Award


It’s exciting to be recognized by an organization like Red Herring for all of our passion and hard work.”. Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype,, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse, –ReadyPulse, Inc., People Trust People, not Ads. About ReadyPulse. Press

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7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever


Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Recently, the organization saw a 44% year-over-year increase in the number of online donations and a 40% bump in total dollars donated online just from Google Ads. 3) YouTube for Nonprofits. YouTube for Nonprofits in Action.

Is Video An Opportunity For Marketers?

B2B Marketing Insider

People are consuming web-video on their commute, at work and at home via their tablets and TVs – if you take a moment to think about it, you’ve probably interacted with a handful of videos today. There are many consumer, prosumer and B2B brands that have succeeded on YouTube alone. Both, Instagram and Vine remove many barriers around creating quick and incredibly engaging content.

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7 Quick Ways to Free Up More Time in Your Day


Often times, it's this "so much to do, so little time" mentality that places a barrier between what you're capable of achieving and what you're actually getting done. It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. You have to actually focus to move something (anything) forward. Yikes.

Navigating the Digital Marketing Landscape in China

Modern B2B Marketing

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. Covert marketing tactics often prove effective, such as starting discussions that feature your brand, encouraging happy customers to leave reviews, and working with influencers to help you build brand awareness.

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. Citizen Marketing and Social Media. Agree, disagree?

5 Content Marketing Trends to Plan Your 2017 Budget

Content Standard

As a content marketer who frequently hangs out with non-content marketers (most people outside my work life), I’m often asked, “What is content marketing?” YouTube Live , Facebook Live , Tumblr , and of course, Snapchat, are all making live video part of their core offerings. ” It’s a good question, and one that’s simply explained without jargon.

The Marketing Power of Pokemon Go and Other New, Unsaturated Marketing Channels


It wasn't a marketing guru who thought, "this Pokemon thing might work for this pizza place?" It was the manager. Everyone is a videographer - Thank you YouTube. Because, let’s be honest, if there were no barriers to entry and it didn’t take something special, everyone would do it! While YouTube rolls out their mobile app update with LiveStream through the second half of 2016.

73 Experts Reveal B2B Marketing Trends to Leverage in 2017


Stand out by doing what others aren’t or won’t. I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Interactivity works because.

Storytelling > History: Museum Hack’s Interactive Approach to Tours & Team-Building


The girl shared about works she was passionate about—the ones she had lingered on, dug into, fallen in love with. Gray began obsessively visiting the museum, uncovering his own stories with the help of Wikipedia and YouTube. Certain artifacts may speak to visitors through the barrier of time. Happy reading! It all started in 2011 with a girl. girl who enjoyed museums.

4 Excellent Examples of Creative Google+ Business Pages


What you can learn from Special Report : Google+ Hangouts present a lower barrier to entry than something like a webinar, so regardless of your business, they could help you open up and feed the top of your sales funnel. YouTube. What you can learn from YouTube: Take your new and popular content and find a new audience for it over at your Google+ business pages. Time Magazine.

Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses


While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Vidyard. About Media One Creative. Media Contact: Brad Hem. Phone: (281) 543-0669.

11 Tips to Help Improve Your Brand's Communication Strategy


The company works to provide meaning rather than superficial promises. If you come across a funny YouTube video that would speak to your buyer personas, share it! Brands should work to improve their products and messaging as consumers continue to influence and take co-ownership of their favorite brands. In fact, marketing is becoming increasingly consumer-driven. Mothers!

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Content Marketing and the challenge of radical filters

grow - Practical Marketing Solutions

Maybe we won’t be working on backlinks to please Google. recently had a chance to see where this kind of precise search is heading when I met some people who work with Watson , IBM’s amazing cognitive computing technology. What are the implications for content marketing when we’re tasked to provide computer fuel instead of merely blog posts and YouTube videos?

Your corporate website needs to become a trap


One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. He’s a strategist’s strategist. The next step is to trap them.

6 Twitter Contest Ideas Worth Exploring

WindMill Networking

Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest. 3.  With over 320,000 views on Youtube, I would say this was a successful twitter contest. Sweepstakes.