Trending Sources

YouTube - Informal Learning in 10 minutes

Buzz Marketing for Technology

Sign in to YouTube now! Sign in to YouTube now! Sign in to YouTube now! think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." Im trying to post this video on my blog, but it looks like YouTube doesnt support TypePad yet, so Im just going to have to link to it. Ive been following your work for a year, and this summary of your theses generated numerous quotables. Join YouTube for a free account, or sign in if you are already a member. Sign in to YouTube now! YouTube.

The ALS Ice Bucket Challenge is the perfect meme


It harnesses the gravity of quite a few mortal sins to propel the ALS Association  into deep interstellar space: Lust — I get to see all sorts of people I know, from friends and people I work with to cheerleaders, celebrities, starlets, and even Lindsay Lohan get doused with cold water. Never have more people been all-consumed with working out.   Pride — Look at me!

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Lurkers are the 99.989% of Social Media


The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. We’re afraid of diluting what has been working for us into something that nobody wants. 900-90-9-1.

How to use influencer marketing to promote your book


Here’s a sneak peek of today’s presentation on YouTube : Here’s the deck you can look at over on Slideshare : Here’s the content from the presentation. Barrett; Search Engine Marketing, Inc. , by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson. You can still register and it’s free. Paul M. Jamie King.

Can traditional TV succeed as mainstream video?

grow - Practical Marketing Solutions

All that buzz about IPTV, DVRs and this new kid in town, Youtube, got to me. Fast forward 13 years. I’m now working with a TV production company to launch digital channels and video-based websites for OTT platforms. Working on this project brings up some interesting insights about how things panned out for TV production companies in the last decade. Some examples? Yes and No.

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The hurdles to truly “social” video experiences

grow - Practical Marketing Solutions

In my business, I work with some of the biggest television networks in the world. We can see some similarities between how social video might evolve along the lines of what has happened to social “print:” Decreasing Margins Due to Lower Barriers of Entry – Any Tom, Dick, or Harry can create video content.  By Will Overstreet, {grow} Community Member. We observe.

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Happy 5th Aniversary To YouTube’s First Viral Video


While YouTube launched in May of 2005, many argue that today marks the day when YouTube became part of popular culture and a fixture of online video sharing. Following its appearance on SNL, the video appeared on YouTube and was viewed more than 5 million times until February 2006 when NBC Universal asked the site to remove it, along with several other copyrighted NBC video clips.

When, Why and How to Gate Content Along the Customer Journey


Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. To continue this bar metaphor, David Meerman Scott, a marketing strategist and best-selling author has been a long-time advocate for removing barriers to access for your customers and prospective customers.

Twitter success demands both top influencers and everyone else


Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. It works, it really does. Internet Marketing Public Relations Social Media Marketing Abraham Harrison Cluetrain cluetrain manifesto Foursquare Klout linkedin social media Social network twitter YouTubeImage via CrunchBase. Happens in DC all the time. I’m rocking the latest dinner party, parlaying attendees with my wit and banter, when someone snazzier and trendier enters. The idea easily transfers to Twitter.

Why You Shouldn’t Fear Producing Your Videos In-House


This is the secondary footage you capture of people working at their desks, entering the office, talking over some stuff with coworkers, and so forth. Your client testimonial or client case study video can be used on your website, could go in your monthly email newsletter, could be included on a playlist on YouTube, and can be used directly in the sales process. More interesting?

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Snapchat engagement and other myths

grow - Practical Marketing Solutions

To earn my sustained attention, you are going to have to provide content that is through the roof entertaining, every day … Just like Facebook, YouTube and every other saturated channel. Click here if you can’t see this video to view on YouTube: Snapchat engagement. If you really want to tell a story, why not do a live stream or make a YouTube video?

Why Startups Trump Large Enterprises in Content Marketing Every Time

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One main platform (a blog, YouTube, iTunes, etc.). Today: Matthew Patrick’s Game Theory YouTube network boasts millions of subscribers and billions of views. He’s turned a simple YouTube channel into a million-dollar enterprise, and even consults directly for YouTube. It may surprise you: Matthew started Game Theory (a YouTube show about video games) as a resume builder.

Highlights from my #SMMW keynote speech

grow - Practical Marketing Solutions

My point was, the entry barrier for great content today is near zero, or can be. We have more opportunities to create great work — with less money and effort — than even a few years ago. In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest.

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Librarian Tip for Nonprofits: 90-Second YouTube " Doing Good Things Well

Buzz Marketing for Technology

Docuticker - I’m A Little Obsessed → Librarian Tip for Nonprofits: 90-Second YouTube. July 30, 2008 · No Comments. I was reading the May 2008 issue of American Libraries and the Internet Librarian column by Joseph Janes jumped out at me with the potential to be immediately useful to me at work (which is not in a library). This article, “Spring Awakening,&# describes how the Cornell University Library ended up making 90-second YouTube clips for their incoming first-years about basic research concepts. Librarian Tip for Nonprofits: 90-Second YouTube.

Marketing Challenges in Regulated Industries, Part 2: Finance and Public Companies


While time-consuming, it’s also worthwhile – it gives you the edge to work within FINRA’s parameters to create ideal marketing content. Communicate: BP’s PR people worked to ameliorate the damage by communicating with the public everything they could about the oil spill. If your product lends itself to a video, think about having a contest for user-generated YouTube and Vimeo content.

8 Practical applications for influence marketing

grow - Practical Marketing Solutions

Obviously brands want to get to know these YouTube stars and Snapchat gods and find clever ways to infiltrate their audiences. When I work with start-ups, I almost always consider some influencer component. Working with influencers can create a powerful feedback loop as you develop new products and features. But my prediction did come true. It’s in a café in Berlin. Research.

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

All of the tools are free so it’s a really low barrier to entry. And it works. It was pretty cheap and the entry barriers were indeed low. Today YouTube is mainstream entertainment fueled by slick corporate video content. Have I ever told you how much I love Gini Dietrich ? For me, she is such an amazing role model for dong it right on the social web. No longer. Agree?

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Vidyard and Media One Creative Bring Video Personalization and Analytics to Businesses


While the majority of businesses are increasing their investments, a 2015 industry research report found that the top barriers to video marketing success include the lack of an effective video strategy and the lack of compelling content. With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Vidyard. About Media One Creative. Media Contact: Brad Hem. Phone: (281) 543-0669.

Content Doesn’t Have to be One-and-Done – 6 Benefits of Re-Skinning Existing Assets


You already have the messaging in place, and that significantly lowers the barrier to creating new content based on that initial white paper. If you know the message works well for your target audience and you’ve already done all the legwork to research that message, why not showcase it in multiple formats? So what happens once you create that amazing piece of content? Why stop there?

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Is Video An Opportunity For Marketers?

B2B Marketing Insider

People are consuming web-video on their commute, at work and at home via their tablets and TVs – if you take a moment to think about it, you’ve probably interacted with a handful of videos today. There are many consumer, prosumer and B2B brands that have succeeded on YouTube alone. Both, Instagram and Vine remove many barriers around creating quick and incredibly engaging content.

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Content Shock: Why content marketing is not a sustainable strategy

grow - Practical Marketing Solutions

There are only so many hours in a day and even if we consume content while we eat, work and drive, there is a theoretical and inviolable limit to consumption, which we are now approaching. If you examined a list of the most popular YouTube videos five years ago, they were “locally-produced” home movies. When supply exceeds demand, prices fall. Does that sound crazy?

15 ways to use Twitter to toast your competition

grow - Practical Marketing Solutions

When people are “calling you” on Twitter, are you picking up the phone? 3) Offer helpful links and headlines that can drive traffic to your website, blog, landing pages, YouTube channels. You will not believe how well this works. only know it works! 6) Run special deals and promotions on Twitter that you can use to drive traffic or move slow-moving stock.

Innovation in higher education marketing

Earnest about B2B

And with widespread access to superfast broadband, e-Learning is fast becoming an expected alternative to in person teaching amongst students, removing both the geographical and economical barriers for international learners. While there is still work to be done across the board, here are four lovely things some of them have already employed: Virtual Reality Tours. Which is a problem.

7 Google for Nonprofits Tools That Will Change Your Cause Marketing Forever


Each of these groups has used Google''s tools to heighten their awareness, particularly through Google Ads, YouTube, and Google+, among other features. Recently, the organization saw a 44% year-over-year increase in the number of online donations and a 40% bump in total dollars donated online just from Google Ads. 3) YouTube for Nonprofits. YouTube for Nonprofits in Action.

7 Quick Ways to Free Up More Time in Your Day


Often times, it's this "so much to do, so little time" mentality that places a barrier between what you're capable of achieving and what you're actually getting done. It's like your brain is ready to do work, but then your hand hits the mouse and before you know it you're five scrolls down your Facebook News Feed. You have to actually focus to move something (anything) forward. Yikes.

Topsy Turvy: The Shifting Relationship Between B2B Marketing and B2B Sales

Social Media B2B

Therefore, marketing needs to de-emphasize tasks like thought leadership and white papers, and focus more on advanced activities, such as diagnosing purchasing needs and identifying internal barriers to purchase.” The videos have accumulated more than 75,000 YouTube views, extraordinary, given their extremely narrow customer target. To get familiar with the company. Not now.

11 Tips to Help Improve Your Brand's Communication Strategy


The company works to provide meaning rather than superficial promises. If you come across a funny YouTube video that would speak to your buyer personas, share it! Brands should work to improve their products and messaging as consumers continue to influence and take co-ownership of their favorite brands. In fact, marketing is becoming increasingly consumer-driven. Mothers!

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B2B Marketing Trends I’m Thankful for

B2B Marketing Traction

Social media sites like Facebook, LinkedIn, Twitter, YouTube and Google Plus have indeed grown and allowed the average citizen platforms from which to voice their preferences. The cost of marketing has come down, providing more of an opportunity for small businesses to prevail over larger ones and reducing barriers for start-ups. Citizen Marketing and Social Media. Agree, disagree?

Your corporate website needs to become a trap


One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. He’s a strategist’s strategist. The next step is to trap them.

4 Excellent Examples of Creative Google+ Business Pages


What you can learn from Special Report : Google+ Hangouts present a lower barrier to entry than something like a webinar, so regardless of your business, they could help you open up and feed the top of your sales funnel. YouTube. What you can learn from YouTube: Take your new and popular content and find a new audience for it over at your Google+ business pages. Time Magazine.

Content Marketing and the challenge of radical filters

grow - Practical Marketing Solutions

Maybe we won’t be working on backlinks to please Google. recently had a chance to see where this kind of precise search is heading when I met some people who work with Watson , IBM’s amazing cognitive computing technology. What are the implications for content marketing when we’re tasked to provide computer fuel instead of merely blog posts and YouTube videos?

Build some social media marketing backbone you big wuss


It doesn’t work. Well, there’s zero barrier-to-entry online. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. However, after all that work, so what? Or your village.

6 Twitter Contest Ideas Worth Exploring

WindMill Networking

Sweepstakes are one of the simplest contests that tend to work on every social network (and still works brilliantly with offline promotions). Using a Twitter app helps you work within a controlled environment and definitely helps you in terms of monitoring the contest. 3.  With over 320,000 views on Youtube, I would say this was a successful twitter contest. Sweepstakes.

Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off


Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. In other words, it was hard work. By improving the user flow and lowering the barrier between broadcaster and listener, it's easier for users to incorporate this technology into their daily routines. In search of a way to combine them, Dickson started his own blender company, Blendtec.

Understanding the New Roles in Marketing


Marketing operations staff work closely with Sales, and sometimes also have a sales operations counterpart. Together, they manage the relationship between Marketing and Sales to ensure that both sides are optimized to deliver (Marketing's role) and work (Sales' role) the highest quality leads, something HubSpot has grown fond of calling " SMarketing." "Ch-ch-ch-ch-changes."

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8 Insightful Marketing Predictions for 2013 and Beyond


We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. But these barriers are crumbling. It's that time of year again! Don't have one handy? That's cool. You don't need to be clairvoyant to make a prediction or two. No, email is not dead.

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Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

We support embeds from Youtube, Google Videos, BlipTV, Metacafe, DailyMotion, Viddler, Yahoo Videos and several other approved sites only. Web 2.0 @ Work. works primarily with information or. recognise KWs and their work in every instance) Slide 7: So what is the reality? Slide 8: Knowledge Management (and therefore Knowledge Work) is largely stuck in the past, with a focus on. s KM bring people together let them share encourage collaboration break down barriers Slide 46: Three basic rules of KM â?£ (beta). My Slidespace. Upload. Widgets.

Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Everyday 200 million tweets are shared and 70,000 hours of video are uploaded to YouTube. Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them. Learn from their mistakes and successes. 

10 Shortcuts for Writing a Blog Post in Record Time


Writing a variety of engaging work, getting buy in from management and measuring blog marketing metrics is definitely tough, too – but time is the real kicker. Embed a high-value YouTube video, Slideshare or trending infographic, and create supporting content which places the curated work in context. It sounds too simple to be true, but it really works. Blogging

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

In a recent email interview, Rick Short , Indiums director of marketing, explained why blogging is so important to his company. Q: You work at a company that supplies electronics assembly equipment. Many people see blogging as an activity that takes precious time away from their "important" work. Sure, language matters, and barriers exist. Do what works for you. Wrong.

Content Curation Tips: 6 Places to Find Content to Share on Social Media


According to the experts at Curata, time and resource constraints are a major barrier for many companies who want to build a content empire, but lack the time. Pick one of the options listed at the topic, which range from “health” to “work.”. 2. YouTube. Fortunately, YouTube’s search functionality is well-equipped to handle complex queries. Create a Twitter List. AllTop.

High-ROI Content, Streamlining Processes, and Other Content Marketing News


For many companies, cost and lack of access to high-quality video production are barriers to visual content creation. Everything you need to know to begin connecting and uploading videos directly to your YouTube channel with this free platform is included. For more fresh ideas, dive into Visual Content Marketing Insights from 13 Genius Thought Leaders. His primary advice?

How the Third Wave of Media Is Transforming Marketing Content


Barnes and Noble, citing the lack of ability to sell ebooks from Amazon's published works, has decided to return the favor by not selling the print versions of those Amazon-published books in its stores. Salar Kamangar, CEO of YouTube, believes that we are in a third wave of media. Then make sure your content works well on the most popular devices. Listen for a second. you ask?

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