The Challenges in Adoption of Marketing Technology « The Effective.
The Effective Marketer
MAY 3, 2011
As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. United States License. Theme: Contempt by Vault9.
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