Paul Gillin

JUNE 22, 2012

There’s a lot of data about the lousy tools most marketers have two analyze the flood of data they’re collecting, but the relevant point for tech pros is that “nearly 60% indicate that lack of IT alignment and integration are significant barriers to the adoption of technology.”

Correlation 50

Correlation Research Multi-Channel Paid Search Agency 50

Paul Gillin

OCTOBER 31, 2011

Spector : We’re looking to attack everything that breaks down barriers to communication. We want to break down those barriers while also preserving property rights. That doesn’t mean people have to be engineers to work. Spector : It’s machines and humans working together to build things we couldn’t build separately.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 7, 2011

It’s real customers telling each other that the program works,” Kelly said. Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. CareOne’s approach is a good example of soft-sell marketing.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

DECEMBER 9, 2011

My attitude is to let people use their breaks to develop a Facebook account or check their Gmail so they can get used to how computers work,” Marx says. Corporate transparency is humanizing executives and breaking down hierarchical barriers. People use it because they see value.

Peer-to-peer 50

Peer-to-peer Ad Building Social Networks Lock-In 50

Paul Gillin

JANUARY 17, 2012

Crisp said traditional project management was complemented by a collaboration steering committee that addressed issues like adoption barriers as well as technical problems like SharePoint integration. backpacks to simulate the working conditions of a infantry soldier and eat military rations. New recruits wear 65-lb.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

We’ve all heard that a million monkeys banging on a million typewriters will eventually reproduce the entire works of Shakespeare. The low barrier to entry and ease-of-use are two of Twitter’s most endearing points. I’ll be posting a few excerpts here during the next few months and would appreciate your comments.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50