work Barriers Related Topics 
Everything Technology Marketing
NOVEMBER 23, 2010
In the next step, we need to add criteria to capture the segments’ strength of demand, growth rates, barriers to entry, competitive situation, etc. What segmentation approach worked for you? I suggest starting with the same criteria you used to define the segments and also use them to score your segments.
Everything Technology Marketing
JUNE 18, 2010
Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time? What is the barrier where the required level of domain expertise and coordination cost are outweighing the incremental savings and flexibility benefits? Is the classic marketing department dead?
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