Remove work

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Removing The Barriers

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MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Then once you “plan the work, work the plan.”.

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Four Sales and Marketing Pivots for Customer Lifecycle Stewardship – Accelerating “Converged Growth” B2B Go-to-Market Transformation

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Spoiler alert: The ‘classic’ B2B go-to-market organization and approach is fundamentally broken and out-of-date; moreover, trying to course correct by working on ‘sales and marketing alignment’ is inadequate and unattainable. ” In my last piece, I also outlined a new strategy tack.

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“Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta

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With beer and pizza in hand, the scene could have been mistaken for a post-work happy hour and that is exactly the point. However, there is no doubt that a human element is also at play and often creates the barriers for successful alignment between sales and marketing.

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Revisiting Content Marketing Predictions in 2016

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Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today. Sometimes the thing that you need to kick-start a stalled content strategy is an outsider to help break down a difficult barrier to communications with your buyers.

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Ten Ways the C-Level can Positively Impact Marketing and Sales (Part Two of Two)

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A recent report published by MarketingSherpa asked B2B marketers what was the top barrier for overcoming their marketing challenges. We’ve blogged before on what marketers can do to remove the barriers and win over “mahogany row”. Don’t Stay Married if It’s Not Working. Work can be stressful and difficult. Lighten Up.

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Top 5 Mistakes Content Marketers Will Make in 2016

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Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today. Sometimes the thing that you need to kick-start a stalled content strategy is an outsider to help break down a difficult barrier to communications with your buyers.

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Why Don’t We Market To Our Customers?

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However, there were significant barriers that existed that prevented this revenue from being realized. In my work with many large enterprise B2B organizations, I find this is the case more often than not. This was a significant statement that would have major impact for the organization.