Common barriers I outlined in Removing the Barriers to Strategic Planning in B2B Marketing are not valuing strategic planning, not having sufficient time and resources, lacking alignment around a strategy and a lack of internal expertise. Strategic planning has to begin by addressing these barriers. Breaking down the barriers will likely be a bigger challenge than planning. Below are three steps you can take to begin breaking down these barriers in your organization. Then, with your internal barriers addressed, you are ready to begin strategic planning. MORE >>

Having worked with over 100 different companies to assess their lead generation programs and help improve performance, I have seen the whole spectrum. We have had the opportunity to work with companies that are in hot segments (i.e. Unfortunately, some companies that should be focused on outbound marketing are deceived into thinking that inbound marketing is working for them when it’s really not. For a great webinar on how to overcome the “no decision” response, check out Corporate Visions’ How to Break the Status Quo Barrier. Status Quo. MORE >>

Managers often wonder, what can I do differently that can make remote coaching work? This helps reduce the distance barrier, while simultaneously builds a personal rapport. Dispersed sales teams and their growing mobility is increasingly challenging manager ability to coach reps. Managers often turn to e-mails, team meetings, and phone calls—the same tools they use to communicate with their teams—to coach reps remotely. But despite consistent communication, managers still struggle with gauging rep engagement, identifying problem areas, or giving feedback. MORE >>

skip to main | skip to sidebar B2B Marketing Confidential B2B Marketing Confidential is published by a ten-year veteran of B2B Marketing who has worked with over 20 Fortune 500 companies. Tuesday, February 02, 2010 What the iPad Teaches us About New Product Marketing When launching a new product, we have to overcome two barriers. Make sure you know how Digg and FB and Twitter and Technorati and all the other communities work together—and try to get a massive bang in your first week in the market. We’ll call this “category awareness&#. Why is this? MORE >>

If it is anything like Miller describes it is certainly a step toward eliminating one of the barriers to marketing automation adoption. At this year’s Microsoft Convergence conference  Lauren Carlson , CRM Market Analyst at  Software Advice and Marketing Automation Software Guide  had the opportunity to interview Marketo’s VP of Marketing Jon Miller. Miller discusses Marketo ‘s recent announcement and integration with Microsoft Dymanics CRM. Click here to view the embedded video. Check out the interview, it a quick five minutes. ” “Knowledge. Good move by Marketo? MORE >>