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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. In other words, Infusionsoft is growing much more slowly than Salesforce.com.

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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. It just worked because we were shooting fish in a barrel.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself.

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B2B Content Marketing: Will Video Kill eBooks?

markempa

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. And it worked.”. Linda and her team are taking a different path. We’re ending our dependency on eBooks.”

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Whatsnexx Manages Customer States, Not Campaigns

Customer Experience Matrix

I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work with a database of their own. Whether it’s radically simpler is another question.

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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.