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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 22, 2013 [Barriers, Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. One part of the argument is that the platform itself lets small vendors break through the credibility and scalability barriers that have historically protected large enterprise software vendors. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.co
| | IT'S ALL ABOUT REVENUE
JULY 12, 2012 [Barriers, Salesforce.com] Private Social Networks and the “Bathroom Moment”
But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. That’s too bad, because the mechanics of social networking have the potential to break down barriers between departments, geographies and functions, giving the individual greater opportunity to impact the entire organization. Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. People at Pixar often describe having “bathroom moments.”.
NOVEMBER 22, 2013 | CUSTOMER EXPERIENCE MATRIX
[Barriers, Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
JUNE 20, 2013 | THE FORWARD OBSERVER
[Barriers, Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
JULY 12, 2012 | IT'S ALL ABOUT REVENUE
[Barriers, Salesforce.com] Private Social Networks and the “Bathroom Moment”
MAY 30, 2012 | VIEWPOINT
[Barriers, Salesforce.com] PowerViews with Andrew Gaffney: Tipping Points & Differentiators
MAY 15, 2012 | MODERN B2B MARKETING
[Barriers, Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
FEBRUARY 9, 2012 | CUSTOMER EXPERIENCE MATRIX
[Barriers, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
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| | MODERN B2B MARKETING
MAY 15, 2012 [Barriers, Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. B2B Marketing Marketing Automation Salesforce.com Big Data Data Capture Data Segmentation revenue performance revenue performance managementWhat do you do?
| | THE FORWARD OBSERVER
JUNE 20, 2013 [Barriers, Salesforce.com] B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
But marketing and sales CAN work better together and be aligned. For Marketing to speak this it needs to do some math and work backward from sales: 1. With marketing automation software and a CRM (like HubSpot and Salesforce.com ), companies can avoid that. If marketing and sales sit together at work, it helps communication dramatically. Here''s how to do it. Try it.
| | EVERYTHING TECHNOLOGY MARKETING
JUNE 18, 2010 [Barriers, Salesforce.com] Is the In-House B2B Marketing Department Going Away?
The next phase I see is that SaaS vendors are partnering to provide end-to-end solutions that span multiple platforms so you can basically run all of your marketing automation in the cloud through a single interface (Salesforce.com is leading the way here with a myriad of 3rd party apps linked into the Salesforce.com ecosystem that expand the value chain step by step).
| | CUSTOMER EXPERIENCE MATRIX
MARCH 16, 2011 [Barriers, Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use. Bear in mind that’s a two-part proposition. liked that one too.)
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CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 5, 2011 [Barriers, Salesforce.com] Whatsnexx Manages Customer States, Not Campaigns
agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work with a database of their own. The company has existing Infogates for Salesforce.com, Constant Contact, Deliva and CakeMail. As the company points out, it lets marketers continue to do their work in their existing systems. Still, even deferring that need could remove a barrier to immediate adoption. Some perspective is in order. MORE >>
LOOPFUSE | TUESDAY, JULY 6, 2010 [Barriers, Salesforce.com] The Value in Free Marketing Automation
The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. The model works for them, at the cost of the consumer ( your arm, and your leg ). And so now the high price barrier to entry for marketers wanting to adopt marketing automation is lowered to ZERO. So allow me to rain on the price-gouging parade. Forever. The Value to Partners As individual marketers benefit from a free offering, so do our Partners. Why Now? MORE >>
ONPATH | FRIDAY, NOVEMBER 19, 2010 [Barriers, Salesforce.com] Social CRM - How some companies are using it.
The community would work in conjunction with existing self-service options, such as a support knowledge base and online chat, empowering Linksys customers to help themselves. After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Bringing the user forum to a Twitter-like environment helped lower the barrier to entry for student users. Yesterday we hosted an event titled: Social CRM: What is it? Should I care? Watch the recording here. Our panelists had a candid discussion about the merits of Social CRM. Search Popularity. Case Study. MORE >>
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 9, 2012 [Barriers, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. If the real barriers to success are creating content and identifying appropriate programs, then technology must address those directly. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not. MORE >>
WORKFACE | TUESDAY, JANUARY 3, 2012 [Barriers, Salesforce.com] Web 4.0: The Era of Online Customer Engagement
You proactively work on your customer experience strategy. Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. From a commercial standpoint social connections can both bring us closer together with customers, but can also be a barrier to commercial transactions. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. Web 2.0 Web 3.0 Web 4.0 MORE >>
- [Barriers, Salesforce.com] PowerViews with Andrew Gaffney: Tipping Points & Differentiators VIEWPOINT | WEDNESDAY, MAY 30, 2012
- [Barriers, Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter MODERN B2B MARKETING | MONDAY, MARCH 8, 2010
- [Barriers, Salesforce.com] Introducing Rollover Credits LOOPFUSE | THURSDAY, SEPTEMBER 18, 2008
- [Barriers, Salesforce.com] CRM Effectiveness Improves with Experience - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 7, 2006
- [Barriers, Salesforce.com] Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- [Barriers, Salesforce.com] Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009
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