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| | IT'S ALL ABOUT REVENUE
JULY 12, 2012 Private Social Networks and the “Bathroom Moment”
But while the big, public social networks may get the most attention, it’s hard to see how incessantly refreshing your newsfeed improves work performance. That’s too bad, because the mechanics of social networking have the potential to break down barriers between departments, geographies and functions, giving the individual greater opportunity to impact the entire organization. Our own CEO likes to refer to Salesforce.com’s Chatter as “my Twitter.”. by Jesse Noyes | Tweet this Steve Jobs was an insistent man. People at Pixar often describe having “bathroom moments.”.
| | MODERN B2B MARKETING
MAY 15, 2012 Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. B2B Marketing Marketing Automation Salesforce.com Big Data Data Capture Data Segmentation revenue performance revenue performance managementWhat do you do?
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| | EVERYTHING TECHNOLOGY MARKETING
JUNE 18, 2010 Is the In-House B2B Marketing Department Going Away?
The next phase I see is that SaaS vendors are partnering to provide end-to-end solutions that span multiple platforms so you can basically run all of your marketing automation in the cloud through a single interface (Salesforce.com is leading the way here with a myriad of 3rd party apps linked into the Salesforce.com ecosystem that expand the value chain step by step).
| | ONPATH
NOVEMBER 19, 2010 Social CRM - How some companies are using it.
The community would work in conjunction with existing self-service options, such as a support knowledge base and online chat, empowering Linksys customers to help themselves. After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Bringing the user forum to a Twitter-like environment helped lower the barrier to entry for student users.
| | LOOPFUSE
JULY 6, 2010 The Value in Free Marketing Automation
The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. The model works for them, at the cost of the consumer ( your arm, and your leg ). So allow me to rain on the price-gouging parade. Forever. « Previous Post Why Free?
| | CUSTOMER EXPERIENCE MATRIX
MARCH 16, 2011 eTrigue Puts a New Interface on Mature Marketing Automation Features
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use. Bear in mind that’s a two-part proposition. liked that one too.)
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CUSTOMER EXPERIENCE MATRIX NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
| THURSDAY, FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work
if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work
for them. If the real barriers
to success are creating content and identifying appropriate programs, then technology must address those directly. I don’t know whether to laugh or cry. New-ish marketing automation vendor NurtureHQ showed me its product recently. It’s really nice. think not. MORE >>
WORKFACE Web 4.0: The Era of Online Customer Engagement
| TUESDAY, JANUARY 3, 2012
You proactively work
on your customer experience strategy. Salesforce.com
has been driving efforts like Chatter forward with the objective of helping organizations become more social. From a commercial standpoint social connections can both bring us closer together with customers, but can also be a barrier
to commercial transactions. In the prophetic words of Bob Dylan, “for the times they are a changin’” Right on Bob, right on! The one constant is change. And nowhere is this more the case than the way buyers are using the Internet. Web 2.0 Web 3.0 Web 4.0 MORE >>
- Whatsnexx Manages Customer States, Not Campaigns
agree that it's radically different: it works
without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work
with a database of their own. The company has existing Infogates for Salesforce.com
, Constant Contact, Deliva and CakeMail. As the company points out, it lets marketers continue to do their work
in their existing systems. Still, even deferring that need could remove a barrier
to immediate adoption. Some perspective is in order. MORE >>
VIEWPOINT PowerViews with Andrew Gaffney: Tipping Points & Differentiators
| WEDNESDAY, MAY 30, 2012
with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others. Asked about whether Salesforce.com
may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. My PowerViews guest today is Andrew Gaffney. Stay Tuned MORE >>
MODERN B2B MARKETING Sales 2.0: Sell Faster, Better, and Smarter
| MONDAY, MARCH 8, 2010
They both brought great insight, sharing how people, process and technology all need to work
together to achieve success. Corporate collaboration with Salesforce.com
Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com
"Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com
giving a demo on chatter (See it here: [link] pic: [link]. milesaustin : Hierarchies are coming down as well-chatter across the barriers
of old. The Sales 2.0 The Basics of Sales 2.0. MORE >>
- Introducing Rollover Credits LOOPFUSE | THURSDAY, SEPTEMBER 18, 2008
- CRM Effectiveness Improves with Experience - Marketing Interactions MARKETING INTERACTIONS | WEDNESDAY, JUNE 7, 2006
- Welcome to the Revenue Revolution! - Marketing Interactions MARKETING INTERACTIONS | THURSDAY, JULY 31, 2008
- Marketo Sales Insights - A 6th-Sense Advantage for Sales Effectiveness MARKETING INTERACTIONS | TUESDAY, JUNE 9, 2009
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