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| | CUSTOMER EXPERIENCE MATRIX
NOVEMBER 22, 2013 [Barriers, Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. One part of the argument is that the platform itself lets small vendors break through the credibility and scalability barriers that have historically protected large enterprise software vendors. This means there will still be the familiar tendency for individual vendors to add more functions over time.
| | MODERN B2B MARKETING
MAY 15, 2012 [Barriers, Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness. Please provide a brief overview of your business.
NOVEMBER 22, 2013 | CUSTOMER EXPERIENCE MATRIX
[Barriers, Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
MAY 15, 2012 | MODERN B2B MARKETING
[Barriers, Salesforce.com] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
FEBRUARY 9, 2012 | CUSTOMER EXPERIENCE MATRIX
[Barriers, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
MARCH 16, 2011 | CUSTOMER EXPERIENCE MATRIX
[Barriers, Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
NOVEMBER 19, 2010 | ONPATH
[Barriers, Salesforce.com] Social CRM - How some companies are using it.
JULY 6, 2010 | LOOPFUSE
[Barriers, Salesforce.com] The Value in Free Marketing Automation
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| | EVERYTHING TECHNOLOGY MARKETING
JUNE 18, 2010 [Barriers, Salesforce.com] Is the In-House B2B Marketing Department Going Away?
The next phase I see is that SaaS vendors are partnering to provide end-to-end solutions that span multiple platforms so you can basically run all of your marketing automation in the cloud through a single interface (Salesforce.com is leading the way here with a myriad of 3rd party apps linked into the Salesforce.com ecosystem that expand the value chain step by step).
| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 9, 2012 [Barriers, Salesforce.com] NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. But vendors can't succeed if their clients fail – especially they rely on revenue from subscription renewals. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them.
| | CUSTOMER EXPERIENCE MATRIX
MARCH 16, 2011 [Barriers, Salesforce.com] eTrigue Puts a New Interface on Mature Marketing Automation Features
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. With mature features and a $1,000 per month starting price, the system is worth a look.
| | ONPATH
NOVEMBER 19, 2010 [Barriers, Salesforce.com] Social CRM - How some companies are using it.
The community would work in conjunction with existing self-service options, such as a support knowledge base and online chat, empowering Linksys customers to help themselves. After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Bringing the user forum to a Twitter-like environment helped lower the barrier to entry for student users.
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LOOPFUSE | TUESDAY, JULY 6, 2010 [Barriers, Salesforce.com] The Value in Free Marketing Automation
The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. The model works for them, at the cost of the consumer ( your arm, and your leg ). And so now the high price barrier to entry for marketers wanting to adopt marketing automation is lowered to ZERO. So allow me to rain on the price-gouging parade. Forever. The Value to Partners As individual marketers benefit from a free offering, so do our Partners. Why Now? MORE >>
MODERN B2B MARKETING | MONDAY, MARCH 8, 2010 [Barriers, Salesforce.com] Sales 2.0: Sell Faster, Better, and Smarter
They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0 The Basics of Sales 2.0. link]. Demand results of Sales 2.0 MORE >>
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