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| | CUSTOMER EXPERIENCE MATRIX
FEBRUARY 9, 2012 NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?
New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. But vendors can't succeed if their clients fail – especially they rely on revenue from subscription renewals. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them.
| | ONPATH
NOVEMBER 19, 2010 Social CRM - How some companies are using it.
The community would work in conjunction with existing self-service options, such as a support knowledge base and online chat, empowering Linksys customers to help themselves. After trying out other social CRM tools, Enterasys turned to Salesforce.com’s Chatter. Bringing the user forum to a Twitter-like environment helped lower the barrier to entry for student users.
| | LOOPFUSE
JULY 6, 2010 The Value in Free Marketing Automation
The release of FreeView and a new low-cost, zero-risk pricing model , marks an almost year’s-worth of work in planning and infrastructure investment geared to accelerate the adoption of Marketing Automation. The model works for them, at the cost of the consumer ( your arm, and your leg ). So allow me to rain on the price-gouging parade. Forever. « Previous Post Why Free?
| | CUSTOMER EXPERIENCE MATRIX
MARCH 16, 2011 eTrigue Puts a New Interface on Mature Marketing Automation Features
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. With mature features and a $1,000 per month starting price, the system is worth a look.
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MODERN B2B MARKETING Sales 2.0: Sell Faster, Better, and Smarter
| MONDAY, MARCH 8, 2010
They both brought great insight, sharing how people, process and technology all need to work
together to achieve success. Deliver results (Vendors
and service providers.). Corporate collaboration with Salesforce.com
Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com
"Cloud computing ver 2 is all about about collaboration". InboundMarketer : Brett Queener, SVP Products at Salesforce.com
giving a demo on chatter (See it here: [link] pic: [link]. The Sales 2.0 The Basics of Sales 2.0. link]. Demand results of Sales 2.0 MORE >>
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