markempa

MAY 30, 2017

Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. It just worked because we were shooting fish in a barrel.

Linkedin 297

Linkedin Research Studies B2B 297

markempa

DECEMBER 19, 2016

We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. And it worked.”. It’s ungated and published on YouTube and Twitter. We’re ending our dependency on eBooks.”

Top of Funnel 120

Top of Funnel Marketing Automation Services Video Marketing B2B Marketing 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others. Stay Tuned.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Adobe Experience Cloud Blog

MARCH 8, 2010

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration".

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48