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Customer Experience Matrix
APRIL 10, 2014
Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.
markempa
MAY 30, 2017
Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ). Horrible metric.
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Customer Experience Matrix
APRIL 5, 2011
I agree that it's radically different: it works without a central marketing database and tracks customer states rather than assigning them to campaigns. This isn’t an inherent feature of state-based systems: other products do work with a database of their own. Whether it’s radically simpler is another question.
Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. That’s not a software problem. This isn’t a new insight.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Adobe Experience Cloud Blog
MARCH 8, 2010
They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Corporate collaboration with Salesforce.com Chatter. Tweets to note from his session of note: milesaustin : Brett Queener-Salesforce.com "Cloud computing ver 2 is all about about collaboration".
Customer Experience Matrix
NOVEMBER 22, 2013
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Here are my observations. The big news was for geeks.
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