Sprout Social

OCTOBER 4, 2022

Employee advocacy is when a person who works for a company promotes the brand or company on social media (think: posting news about the business or a selfie with company swag). Increasing earned media for your PR team. All of this removes barriers—for you and your employees—to make advocacy a seamless part of your strategy.

Paid Content 81

Paid Content Budget Programs Brand Identity Branding 81

Hubspot

MAY 29, 2015

Today, the YouTube series boasts an impressive 799,332 subscribers and 259,503,120 views. Truth be told, a few years back, The American Kale Association actually joined forces with Oberon Sinclair , founder of My Young Auntie PR , to propel the superfood into super fame. In other words, it was hard work. The Will it Blend?

PR 28

PR Trigger Marketing Viral Marketing Storytelling 28

Brandpoint

MARCH 26, 2021

Having been the marketer of marketers for some of the best advertising, PR, digital and content marketing agencies in the Twin Cities, I’ve learned a few tricks to keep you scrappy when you have fewer resources, but need to bring more to the table. That’s a ton! Let’s get to them (finally).

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Hubspot

NOVEMBER 29, 2018

In November, the New York Times published a report that the company's leadership had not only actively worked to hide these issues (instead of fixing them), but also hired a PR firm to portray Facebook's critics in a negative light. And that's only a selection of some of the bigger stories about Facebook from 2018.

Facebook 71

Facebook Privacy PR Paid Search Agency 71

ClearVoice

FEBRUARY 24, 2020

For some brands, the mere cost of creating a phygital content marketing experience is the greatest barrier to entry. As an all-digital retailer, created by the founders of NEST, they work with brands on a rotating subscription basis, offering a space in Boston’s seaport district, to have customers test and trail their goods.

Examples 115

Examples Planning Content Advertising Agencies 115

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. B2B Voices ( Trade Youtube Twitter Leads Sales ). What Works ( Vendor Government PR Trends Spending Release ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

FEBRUARY 12, 2013

It doesn’t work. Well, there’s zero barrier-to-entry online. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). However, after all that work, so what? Social media marketing: it works if you work it. * Your goal is to elbow your way in there so that you can be the one on whom they imprint.

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

AUGUST 30, 2011

If you’ve invested in running with the A-list, fine; however, that’s an old model reminiscent of old PR , of the golf club, the lodge, and the private club. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation.

Twitter 80

Twitter Demand Peer-to-peer Long Tail Marketing 80

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. That’s the Opportunity Economy at work. Opportunities Via Inquiry One of the agencies I work with is Flint Communication , based in Fargo. That’s the Opportunity Economy at work.

Social Media 128

Social Media Paid Content Media Paid Search Agency 128

Hubspot

MARCH 14, 2012

It was an interactive, 90-minute event hosted Monday night that was broadcast live in Austin, live on YouTube , on the Vevo mobile and tablet platform, and now on-demand until March 19th on Xbox Live and the American Express Twitter account and YouTube channel. After all, how unsexy is that? In short.it

Twitter 28

Twitter Campaigns Youtube PR 28

Online Marketing Institute

JUNE 22, 2009

And while a lot of marketers think that’s what they’re doing when they crank out… Read more… Doug Kessler | May 27th, 2009 | no comments The changing look of listing / portfolio sites Websites that present a portfolio or list of creative work are always a design challenge. No two projects are ever the same.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Litmus

FEBRUARY 22, 2024

My company’s Communications/PR team loved it, and submitted me to speak at Litmus Live later that year with my first solo session, “Getting Started with Interactive Email.” It really hit home that anyone who works in email can make small changes that create a huge impact on the environment.

Communities 76

Communities Work Management Marketing Analytics Tools Peer-to-peer 76

Webbiquity

APRIL 27, 2021

Social media and influencer marketing have each significantly impacted the work of B2B marketers. YouTube got started in 2005. Many of those ex-business journalists moved into consulting roles or went to work writing content for vendors. ” Prologue: The Reign of Print. .” Social Media Marketing Becomes a Thing.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

SnapApp

DECEMBER 14, 2016

I do exactly that at my agency, Web Profits by creating content & videos about our core values, beliefs, process and inner workings which helps us show our human side and potential clients feel like they know us. For some brands, this can work very well, but it's not going to work for all brands. Interactivity works because.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Sprout Social

OCTOBER 17, 2016

If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Test: One ad isn't enough to determine whether or not Twitter Ads is working. PR & recruitment: PR and recruitment content is often related. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Webbiquity

SEPTEMBER 8, 2010

The two most important criteria when hiring a social media consultant are examples of previous work and recommendations; number of Twitter followers is the 12th-most important factor. Social Media Revolution by YouTube. YouTube now hosts more than 100 million videos and is the second largest search engine. DoubleClick got 1.7%

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

KoMarketing Associates

JULY 18, 2019

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Remix your blog post into a video for YouTube, then shorten that for an Instagram video, then turn the best parts into a GIF, etc. TheCoolestCool #MozCon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28