Barriers, P2P and Youtube - B2B Marketing Zone

B2B vs B2C Marketing: Developing a Unique Growth Strategy

B2B Marketing Insights - WE

APRIL 27, 2018

Key takeaway: Take a P2P (people-to-people) or H2H (human-to-human) approach when making customer connections. Unfortunately, B2B businesses tend to assume that their target audience can only be reached within the contexts and confines of work. Target Audience. This is another major factor that distinguishes B2C businesses.

Marketing Budget

Marketing Budget B2B Marketing Marketing & Strategy Marketing Strategy

Build some social media marketing backbone you big wuss

Biznology

FEBRUARY 12, 2013

It doesn’t work. Well, there’s zero barrier-to-entry online. Not so much Peer-to-Peer (p2p) but PR-to-Peer (PR2P*). However, after all that work, so what? Social media marketing: it works if you work it. * Your goal is to elbow your way in there so that you can be the one on whom they imprint.

Social Media

Social Media Social Marketing Peer-to-peer Work Management

B2B Marketing Zone

B2B vs B2C Marketing: Developing a Unique Growth Strategy

Build some social media marketing backbone you big wuss

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