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How To Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

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7 Best Go-to-Market Strategies for EdTech Companies

SalesIntel

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. However, you need to be careful about whether to use YouTube or a private video hosting platform.

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How to Evaluate an Online Video Platform

Vidyard

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Do you need a video platform that is more secure than YouTube? Are you looking to acquire a platform that will integrate viewer data to other systems you already use like Salesforce or Marketo ?

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2018 Martech 5000 Supergraphic: 5 Tips on How to Choose a Lead Gen Vendor

NetLine

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. Sometimes, lack of training can be the greatest barrier to understanding more complex martech. The MarTech landscape is vast and growing. Evaluate what you have already.

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Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking

Vidyard

Marketo has an excellent template that covers almost all of the bases, and you can find it as an Excel file here. While these templates are great, they don’t mention video outright, or are limited to YouTube. How to get started First off, find yourself a good RFP template, and tailor it to your company’s needs.

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Navigating the Digital Marketing Landscape in China

Adobe Experience Cloud Blog

What is commonly referred to as the “Great Firewall of China” specifically blocks foreign digital platforms such as Facebook, Twitter, Google, and Youtube. The language barrier has traditionally been a major issue for overseas brands. In effect, Chinese citizens without a VPN can only access authorized websites.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Marketo, Forbes) 93% of B2B buying processes start with an online search. Liana) Email marketing is the most automated marketing channel.