KoMarketing Associates
FEBRUARY 16, 2017
The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.
The Point
OCTOBER 30, 2013
If you send the prospect directly to the content (say, a white paper) upon him or her clicking in the email, how confident can you be that the individual is expressing an active interest in your topic? Sure, strictly speaking, it’s one more step, but it’s not much of a barrier. Here’s why: 1. A click is not a response.
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KoMarketing Associates
APRIL 25, 2013
Marketo is considered a leader in the lead management / marketing automation industry. We were honored that Marketo VP, Marketing Content and Strategy Jon Miller would take the time to answer a few questions KoMarketing Associates had on marketing automation.Here are our interview questions and responses. Social media. Absolutely.
ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
SnapApp
FEBRUARY 23, 2016
One of the biggest barriers to success is fear, as we haven’t done some of these things before.” ” In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Content should educate and inform rather than interrupt and sell. ” - David Meerman Scott.
SnapApp
FEBRUARY 22, 2016
One of the biggest barriers to success is fear, as we haven’t done some of these things before.” - David Meerman Scott. In this behind the scenes session, Vanessa discussed how SnapApp turned one white paper into a 17 week campaign. Content should educate and inform rather than interrupt and sell.
Adobe Experience Cloud Blog
MAY 27, 2009
Anything acting as a barrier to the sale should be identified and eliminated, as quickly as possible. The most effective lead management technique I've seen — not just this last year, but at any time — was one where the salespeople called the prospect 15 minutes after that person downloaded a white paper from the site.
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