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New B2B Persona Research From Salesforce and LinkedIn Study

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences.

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Linkedin Research Studies B2B 297
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Is the In-House B2B Marketing Department Going Away?

Everything Technology Marketing

JUNE 18, 2010

My last post triggered a heated debate (mostly in the LinkedIn B2B Technology Marketing Community ) about the dramatic changes we see in the B2B marketing function. Is the future for the majority of marketing professionals a freelance model of working for dozens of clients at the same time? Is the classic marketing department dead?

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