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How marketing ops can learn to speak C-suite

Martech

This disconnect isn’t just a minor inconvenience; it’s a significant barrier to strategic alignment and shared success. A cutting-edge social media campaign focusing on brand awareness doesn’t do much good when the C-Suite’s primary goal is to increase direct sales. Why the disconnect?

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How HubSpot Marketers Stay Creative Under Pressure

Hubspot

The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. At HubSpot, we have a wealth of creative marketers who strive to come up with unique and attention-grabbing campaigns, like this one. 5 Ways to Stay Creative Under Pressure.

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How HubSpot's Report-Based Acquisition Campaign Hit 150% of Our Lead Goal in 30 Days

Hubspot

At HubSpot, we run these campaigns quarterly. We saw our 2019 Instagram Engagement Report and a 2020 Social Media Report successfully attract new audiences. At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value. organic SEO) can we leverage?

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4 Tried and True B2B Digital Marketing Strategies

Zoominfo

When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption. Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Get Social with Your B2B Digital Marketing Strategies. Try Before You Buy.

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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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The 2022 Essential List of Content Marketing Statistics and Data

ClearVoice

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). A lack of time is a major barrier to content marketing ( Wordstream ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9

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24 Most Essential Marketing Automation Statistics for 2022

TrustRadius Marketing

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? Hubspot 2021) Marketing Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%) marketers. Barriers to Marketing Automation. A further 26% are not sure.