Martech

MAY 19, 2023

HubSpot’s April releases include a long-requested ability to book meetings for other users, many new Payments features and AI functionality to associate calls with deals. New HubSpot embed for Salesforce (beta). Automatically associate calls with deals through HubSpot AI (beta). Payments: Edit subscriptions (beta).

Terms and Conditions 88

Terms and Conditions Enterprise Management Hubspot Mobile Marketing 88

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. At the very least, it was a motion that our audience was familiar with, which meant there was less of a barrier to show the value. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers.

Acquisitions 94

Acquisitions Hubspot Lead Scoring Lead Ranking 94

Zoominfo

MAY 25, 2021

Scott Brinker, HubSpot’s vice president of platform ecosystems, says interest in consumer privacy and corporate data quality soared in 2018, when the General Data Protection Regulation ( GDPR ) went into effect. How were these interests generated?”. The Pandemic Effect.

Automation 252

Automation Marketing Automation Services Zoominfo Planning 252

TrustRadius Marketing

APRIL 17, 2022

Barriers to Marketing Automation Adoption What do Marketers think about Marketing Automation? Hubspot 2021) Marketing Automation is one of the technologies that show the most difference in adoption between most successful (63%) and least successful (39%) marketers. Barriers to Marketing Automation. A further 26% are not sure.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

JUNE 22, 2023

And despite easier-to-use tools, training was still an adoption barrier to (proper) data input. Users won’t have to remember where in HubSpot’s standard interface to click “Add Contact.” Can you give me a report based on <fill in the blank>” will be a prompt that lowers the barrier for more people to access analytics directly.

Marketing Automation Services 106

Marketing Automation Services Marketing AI Marketing Automation Work Management 106

SendX

AUGUST 13, 2020

In multiple companies, it is observed that for streamlining processes and overcoming barriers of communication, collaboration, and accountability there are various tools used. HubSpot HubSpot is the market player when it comes to CRM. Team management tools WorkSnaps Want to encourage employees to be focused and productive?

Work Management 195

Work Management Budget Programs Enterprise Management Tools 195

Zoominfo

AUGUST 6, 2019

When you offer a freemium version of your product or service, it enables you to remove a key barrier for customers, which is adoption. Many leading companies have also benefited immensely from this business model including Hotmail, Dropbox, and Hubspot. Keep reading for our favorite tried and true digital marketing strategies: .

Marketing Attribution 154

Marketing Attribution Enterprise Management B2B Marketing Marketing & Strategy 154

Marketing Insider Group

MAY 18, 2020

Part of being amazing at sales is eliminating barriers within your sales process. For example, HubSpot provides free email marketing tools and automation to create templates for reminders, follow-ups, and sales pitches. HubSpot can then track those messages and see how many are opened and whether customers are interacting with them.

Software 249

Software Tools Word of Mouth Hubspot 249

Martech

JULY 19, 2021

A candidate for a position might come armed with Marketo, HubSpot or Salesforce certification, for example, but does that tell you whether they have an overall understanding of the marketing ops framework. Christina Garnett , community builder and strategist, HubSpot. The vendor-agnostic part is tricky, of course.

Trade Show 117

Trade Show Vendors Barriers Conference 117

SmartBug Media

MAY 8, 2023

According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Businesses don’t want to forget blogging because it’s easily accessible with a low barrier to entry for prospective customers. Don’t overlook video in your strategy.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Zoominfo

MAY 25, 2021

Scott Brinker, HubSpot’s vice president of platform ecosystems, says interest in consumer privacy and corporate data quality soared in 2018, when the General Data Protection Regulation (GDPR) went into effect. How were these interests generated?” When they look at technology, they have a certain sense of how it should be,” Gupta says.

Automation 130

Automation Marketing Automation Services Zoominfo Planning 130

Martech

MAY 3, 2022

As platforms consolidate, they become willing hosts to app partners (HubSpot has doubled its number of app partners since the pandemic began.). Barriers to entry topple for products like SaaS software, which require no manufacture, warehousing or physical distribution. What conclusions do they draw from this?

Marketing Management 104

Marketing Management Long Tail Marketing Acquisitions Digital Transformation 104

Champion Communications

JUNE 29, 2023

Data from HubSpot reveals that misalignment between sales & marketing is responsible for a 10% loss in revenue on an annual basis, and with just 46% of businesses claiming the two teams are aligned, that is a lot of lost revenue… So, what can be done to fix this gap between sales and marketing? Unfortunately, they are not alone.

PR 62

PR Deliverability Barriers Sales Cycle 62

ClearVoice

OCTOBER 14, 2022

Here’s what the current landscape looks like: 82% of marketers have a content marketing strategy ( Hubspot ). 69% of marketers invest in SEO ( Hubspot). A lack of time is a major barrier to content marketing ( Wordstream ). 56% of marketers consider blogging to be effective ( Hubspot ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

SmartBug Media

DECEMBER 15, 2021

We’re seeing trends where more and more marketers are combining demand generation with revenue operations to produce high-growth systems with thoughtful, creative digital campaigns that break down the barriers between sales, marketing and customer success through the use of technology.

Ideal Customer Profiles 98

Ideal Customer Profiles Enterprise Management Work Management Marketing Management 98

Heinz Marketing

JUNE 16, 2021

According to HubSpot, when sales and marketing teams work together, companies see 36% higher customer retention and 38% higher sales win rates. These two are not barriers to alignment but can slow the process, so set your expectations accordingly and prepare for a gradual—rather than sudden—change.

Organization 126

Organization Top of Funnel Barriers Marketing Funnels 126

Sword and the Script | B2B

MARCH 26, 2024

Salesforce and HubSpot are two good examples. In fact, 50% of producers say, “The main barrier cited to producing more effective thought leadership is that it is under-resourced.” Comment: This finding has shown up in the study in prior years as well. Further, just 15% say “the quality is very good or excellent.”

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

Spiralytics

JANUARY 31, 2023

Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Vidyard

JUNE 25, 2020

Overcoming the barriers to video in business. With the barriers to video creation and sharing all but gone, we’re excited to see how businesses across all markets will capitalize on the power of video in the months and years ahead to enhance everything from sales and marketing to internal communications and employee engagement.”.

Work Management 124

Work Management Video Marketing Barriers Marketing Management 124

Hubspot

AUGUST 18, 2020

Sales reps have a lot on their plate, so having to hunt down information or search through messy tools can be a major barrier to connecting with prospects. How to Create a Document Library in HubSpot. Let’s walk through how to create a document library with HubSpot’s Sales Document Management & Tracking Software.

Process 87

Process Work Management Marketing Management Template 87

Litmus

FEBRUARY 8, 2024

According to a recent Hubspot report : 77% of marketers have seen email engagement increase over the past year. Identify any barriers in the customer journey and define steps to remedy them. Email ROI generates $36 for every $1 spent. The average email open rate is 46% to 50%. Click-through rates average 2.6%

Marketing Budget 82

Marketing Budget Marketing Strategy Marketing & Strategy Planning 82

Vidyard

JUNE 15, 2020

They see the writing on the digital wall, see how prospects grow harder to reach by the week, and adopt it as a way to break through the attention barrier. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention. Some reps on your team may already use it.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Navigate the Channel

JANUARY 25, 2024

This lack of transparency can be a barrier to adoption. If you’re already sold on how AI-powered personalization can benefit the marketing at your company, even given ethical concerns, but need more information on what platforms and tools to use to generate this AI magic, consider HubSpot’s guide to AI tools for marketers.

Marketing AI 65

Marketing AI Personalization Ethics Privacy 65

Lake One

JANUARY 6, 2021

They were looking to break through new barriers like losing the ability to meet face to face or a surge in remote working that made it harder to land calls and direct mail to contacts normally at an office. With our partnership with Rybbon, e-gifting helps break down barriers in digital selling, account based marketing and lead generation.

Advertising Agencies 65

Advertising Agencies Paid Search Agency Work Management Marketing Management 65

SmartBug Media

APRIL 16, 2021

When you gate something on your website or landing page, you are literally adding a barrier to entry for a visitor to access that piece of content. What questions you ask and how many of them you ask can either raise or lower that barrier. Pro tip : Use progressive fields on forms in HubSpot. Ungated, That Is the Question.

Top of Funnel 69

Top of Funnel Lead Ranking Barriers Lead Scoring 69

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. Integration of viewer data to other core systems such as Salesforce, Marketo, or Hubspot. Current Issues or Barriers. Demand Metric Report, 2020. Video for Sales. Viewer device metrics.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

FunnelEnvy

OCTOBER 2, 2023

While free can be great for a business, it also lowers the barrier to entry. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool. Capturing information via online forms added additional value—for example, email addresses.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

chiefmartech

JANUARY 25, 2022

Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. As you may know, I joined HubSpot a little over four years ago to help grow its platform ecosystem. I’ve seen this play out many times in the HubSpot app ecosystem.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

SmartBug Media

FEBRUARY 25, 2021

There are a number of effective marketing tactics, but among them, account-based marketing seeks to break down data, technology, and team barriers. HubSpot says it well : “ ABM helps your business work and communicate with high-value accounts as if they’re individual markets.

Top of Funnel 111

Top of Funnel Account Based Marketing ABM Ideal Customer Profiles 111

Hubspot

MAY 5, 2021

HubSpot has transitioned to thinking of the customer journey as less of a funnel and more of a flywheel — building more momentum as customers move through. Funnels are full of barriers and friction. It's also a way to notice barriers that cause people to leave a page before they convert. Conversion Funnel Analysis. Discounts.

Top of Funnel 101

Top of Funnel Optimization Conversion Cost per Acquisition 101

Contently

APRIL 4, 2023

HubSpot Academy offers thousands of training hours on content marketing for free, including certifications that can increase your team’s expertise and authority (part of Google’s E-E-A-T formula for quality content). The good news is you can level up your team’s knowledge for free.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

ATAK Interactive

OCTOBER 8, 2019

Those barriers serve as excuses for companies to stick with the status quo until they feel the cost of inaction years later as the competition begins to lap them. . The Sprint is designed to pragmatically eliminate all of the perceived barriers companies have constructed that keep them from doing what they wish to do.

Work Management 78

Work Management Barriers Marketing Management Ad Frequency 78

Customer Experience Matrix

JUNE 13, 2016

Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company. Done correctly, integration of LinkedIn with Dynamics CRM could provide a major boost to that product’s utility while creating a new barrier to competition.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Martech

DECEMBER 26, 2023

So John Murphy, partner development manager at HubSpot, looks to remove barriers to cooperation between the vendor’s direct sales reps and the channel partner, for example, consulting with partners on lead generation and educating them on successful co-selling methods.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

Hubspot

FEBRUARY 18, 2020

They're facing a technology barrier that's preventing them from measuring their work. To help marketers everywhere get a head start this year, we sourced innovative strategies from marketing managers, directors, VPs, and CMOs, at HubSpot, Litmus, and Crayon, and surveyed over 3,400 marketers across the globe.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Navigate the Channel

JANUARY 2, 2023

According to HubSpot, “A positive onboarding experience confirms to your customers that they made the right choice. To learn more, go to HubSpot’s customer onboarding journey info. Bonus Tip: Eliminate the barriers that isolate different departments and functions in your company or business. Or is it an onboarding journey?

Multi-Channel 65

Multi-Channel Planning Contingency Planning Touchpoints 65

Hubspot

MARCH 18, 2020

Their group, Women of Impact, focuses on "celebrating world-shaping powerhouses" and encourages anyone who is passionate about women breaking barriers in their fields to join. HubSpot Academy. Okay — shameless-plug, we know — but there are a few reasons why HubSpot Academy's Content Marketing Pros Group makes the list.

Facebook 95

Facebook Best Practices Paid Search Agency Communities 95