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Digital B2B Marketing

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Does B2B Content Marketing Really Help Buyers Buy?

Digital B2B Marketing

In B2B marketing organizations, content marketing aims to help buyers buy. So before you start creating more content to move prospects through your buyers journey, step back and consider how to help prospective buyers buy. The Buyer’s System Works Today Your prospect’s business works without you.

Buy 100
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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. What other key discovery questions would you add?

Planning 100
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Influencer Marketing: 10 Questions for Successful Plans

Digital B2B Marketing

Here are 10 questions that will help refine your goals, the barriers marketing needs to overcome and how you can measure your campaign. These are questions I have developed through my work with clients over the last few years and I believe they area a good starting point. What other key discovery questions would you add?

Planning 100
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LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

This approach will work well for companies that insource their content marketing and have individuals publishing under their own names already. Within larger organizations, expect this to be a barrier to full-fledged adoption of publishing on LinkedIn. But do it with helpful, not hard selling, content. ” Ouch.

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