Everything Technology Marketing

FEBRUARY 26, 2013

The greatest barrier to lead generation success is lack of resources: Staff, budget and time. The company’s cloud software, professional services and education programs provide marketers with the technology and expertise needed to help marketing drive revenue.

Enterprise Management 100

Enterprise Management Lead Generation Demand Generation Agencies Marketing Management 100

Everything Technology Marketing

NOVEMBER 23, 2010

Segment Scoring A weighted scoring model can be helpful where we define a list of evaluation criteria, assign a relative weight to each, and then score by assigning points for each criterion across each segment. I suggest starting with the same criteria you used to define the segments and also use them to score your segments.

Segmentation 100

Segmentation B2B Marketing B2B Barriers 100

Everything Technology Marketing

JUNE 18, 2010

This not only reduces fixed cost and enables pay as you go models; it also helps marketing to get the job done more quickly, without having to rely on the IT department (which in too many companies is becoming a bottleneck instead of a business enabler – which is further accelerating the push towards SaaS).

Work Management 100

Work Management Marketing Management Marketing Automation Services B2B Marketing 100