Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
Customer Experience Matrix
NOVEMBER 22, 2013
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Here are my observations. The big news was for geeks.
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