Sana Commerce

MARCH 4, 2022

The trend towards e-commerce began in the 1990s, and has only accelerated in the past few years in the context of remote work and restrictions on face-to-face interactions. But while the trend towards digitalization is real, it’s not the whole story. Top 9 B2B e-commerce trends in 2022 and beyond. Online vs. in-person sales.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

ClickZ

APRIL 29, 2020

30-second summary: While the marketing industry in 2019 was still highly fragmented, recent M&A activity in the past year indicates a continued trend toward consolidation. Forrester projections show spending on global marketing automation tech hit $13.4 In 2017, those percentages stood at 22 and 27 percent, respectively.

Marketing Automation Services 126

Marketing Automation Services Work Management Marketing Management Budget Programs 126

KoMarketing Associates

JANUARY 23, 2018

In the 2017 Content Marketing Institute and Marketing Profs B2B Content Marketing Trends report , only 54 percent of the content marketers who even have a strategy have well-defined business goals for their content. This echoes similar research from Forrester, too – they found that only 31 percent of marketers use journey maps in their work.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Mereo

APRIL 21, 2022

People and process issues continue to create barriers to transformation. Data-driven selling is not some fleeting trend. And the proof of the success insights-driven companies realize are compelling in and of themselves: Forrester found in a 2021 study that insights-driven organizations are 8.5 in 2017 to 32.4%

Organization 41

Organization Peer-to-peer Cross-Selling Ideal Customer Profiles 41

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. HubSpot’s research says that sales professionals spend 2+ hours daily to automate repetitive tasks.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

The Effective Marketer

MAY 3, 2011

Not a new trend, but rather a need that has ben greatly amplified by the prevalence of social media channels which in turn is making companies look for technology solutions. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Albacross

NOVEMBER 4, 2021

This trend will continue in 2022. Source: Forrester , 2021). You can also use this diagram to diagnose conversion barriers and learn how to act on them using intent data: Why Intent Data is a Must-Have in 2022? Source: Forrester , 2021). Not exactly. 68% of B2B buyers prefer to research online independently.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Buyer's Journey 52

Brandpoint

FEBRUARY 27, 2019

A ligned organizations achieve an average of 32 percent annual revenue growth , while less aligned companies reported an average 7 percent decline in revenue ( Forrester Research ). According to Forrester, 68 percent of B2B buyers have expressed a “don’t call us, we’ll call you” preference. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Biznology

NOVEMBER 4, 2019

I hope I am not jinxing the trend by commenting on how last year’s top events thrive and new events arrive. Where sales and marketing teams learn to break down barriers and work together. A strong event made even stronger after Sirius’s purchase by Forrester. April 23-24, San Francisco, TOPO Summit.

Conference 29

Conference B2B Marketing B2B DemandBase 29

Content Marketing Institute

MAY 8, 2018

Consider these usage trends: According to eConsultancy , the time U.S. Barriers to brand app-ceptance. @LouisVuitton app helps users elevate their travel experience, send digital postcards & more. joderama Click To Tweet. What makes them app-etizing. consumers spend with mobile apps is rising by 69% year over year. The time U.S.

Brand Identity 98

Brand Identity Branding Ad Building Work Management 98

ActiveDEMAND

APRIL 11, 2017

Proactive customer service has become one of the top trends in marketing in recent years, and the live chat industry is no exception. Answer those questions quickly with live chat and remove those conversation barriers. Live chat is a great tool allowing customers to make contact in real-time.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Porch Group Media

AUGUST 3, 2021

50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021). Source: Forrester). 64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. Alchemer and Forrester Consulting , 2021). As marketers, we all want to know the numbers. Email Marketing.

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. 08, 2010 3) IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 4) Uncovering The Hidden Costs Of Sales Support, Forrester Research, Inc.,

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

ConvertKit

MARCH 25, 2020

Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Content trend data from Hubspot also shows 62% of respondents pay close attention to video content , versus only 27% for blog articles. It looks like so much fun, it's too bad they don't offer camps for adults. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Marketing Insider Group

FEBRUARY 5, 2024

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. Curious about where things are heading? PwC) Customers are 2.4x of businesses.

Paid Content 226

Paid Content Stats Marketing Budget Webinar Metrics 226

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. Here are some top trends we've noticed. Documentarian / Videographer.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Porch Group Media

JUNE 29, 2021

64% of marketers cite lack of resources and investment as their top barrier to omnichannel marketing. ( Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ). Forrester ).

Statistics 131

Statistics Forrester Multi-Channel Marketing Management 131

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Brandpoint

MARCH 26, 2021

Don’t forget to share those trend-packed, expert-written, thought leadership–based specimens (for example, 2021 Marketing Predictions ) with your favorite journalist, if just to build a long-term relationship, so you (and your executive team) can be a resource for opinions, quotes and insights on stories they’re already working.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

chiefmartech

APRIL 7, 2017

This starts by removing the perceived barriers to entry for working with data. A 2016 Forrester study found that marketers are struggling to be responsive in real-time interactions with customers, as they focus on traditional performance measurements such as customer retention and acquisition. Assumption 3: Data undermines creativity.

Enterprise Management 63

Enterprise Management Paid Search Agency Advertising Agencies Multi-Channel 63

Content4Demand

MARCH 21, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. Tools such as the Apple ARKit and Google ARCore have broken down a barrier to entry that invited forward-thinking companies to jump in. Storming Sales.

DemandBase 68

DemandBase Account Based Marketing Content ABM 68

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. B2B companies who are making the change We’re already seeing this trend amongst a number of our customers: having both a B2B and a B2C web store on one platform.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

Single Grain

DECEMBER 27, 2019

Read on to discover the top podcast trends for 2020, so you know how to survive in this increasingly competitive space. 9 Podcast Trends You Can't Ignore in 2020. 9 Podcast Trends You Can't Ignore in 2020. Now, without further ado, let’s dive into the nine key podcast trends you should look for in 2020. Google Podcasts.

Paid Content 23

Paid Content Trends Marketing Budget Marketing AI 23

6sense

DECEMBER 10, 2021

It wanted to reverse the team’s trend of selling low to personas to selling high. But there were lots of barriers to achieving those goals, namely: A lack of end-to-end visibility due to a erratic data management (i.e., Partner with sales to leverage insights at every stage with: Engagement trends and alerts. 6sense ads.

Lead Ranking 62

Lead Ranking Sales Management Ideal Customer Profiles Top of Funnel 62

MarketJoy

MAY 8, 2018

As the practical barriers to communication fall away, being reactive to customer needs is no longer enough. The current and emerging B2C customer experience trends should apply when dealing with a B2B buyer. B2C is the master of the chatbot, B2B could be too. With blended AI and machine learning, chatbots are becoming more intelligent.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. 87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Conductor

JANUARY 22, 2020

Right before the new year I had the pleasure to host “The Future is Now: SEO 2020” webinar with two of the brightest minds of search: Stephan Bajaio, Chief Evangelist and Co-founder at Conductor and Duane Forrester, Vice President of Industry Insights at Yext. It often feels more like local SEO is being done with a template or not at all.

SEO 100

SEO SERP Work Management Lead Scoring 100

Apollo

AUGUST 7, 2019

We’ve now opened up access and lowered barriers for everyone to try Apollo. According to research firm Forrester, businesses allow up to 73% of their data to go unused for analytics. We understand the hard work businesses put in to go to market and are excited to be a part of that process for so many. .

Work Management 10

Work Management Marketing Management Paid Search Agency Service 10

Martech

FEBRUARY 11, 2022

Many brands cite the lack of sophisticated marketing technology as a barrier to personalization. 89% of online businesses already invest in personalization, according to Forrester, and data from Statista found that 60% of marketers claim their digital content is extensively personalized. Technology limitations.

Work Management 120

Work Management Personalization Marketing Management Marketing AI 120

Online Marketing Institute

JUNE 22, 2009

The sheer pace of technology change means we constantly push the barriers back. If you do them thoroughly,… Read more… Stan Woods | April 22nd, 2009 | 4 comments Simple Steps To A User Focused Site We never tire of building websites. No two projects are ever the same. You built v2 or v3 of your site last year.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convert

FEBRUARY 24, 2021

Data democratization means making data available to everyone within the organization without the barriers of ultra-specialized expertise. As it turns out, even though 74% of companies agree they want to be data-driven, according to a report by Forrester, only 29% could act based on analytics results. What Is Data Democratization?

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

Golden Spiral

NOVEMBER 20, 2020

And when you start typing in anything, Google predicts what you're trying to say, but it does that based on Google trends data. Um, typically if we can get an with our clients, um, that is a great first step and to hear from their mouths, what, um, what they're seeing as the biggest trends and how they respond to it.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Metadata

MARCH 18, 2021

So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” Gil Allouche: The alerts or the trends? Nicolas Vandenberghe: No, not trends. We work with Forrester and Gartner and entities like that. ” You know what I mean?

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52