KoMarketing Associates

SEPTEMBER 10, 2019

Forrester expects B2B ecommerce in the just United States to reach $1.8 Even as of the close of 2018, Forrester says US B2B ecommerce had already exceeded $1.1 Forrester predicts B2B ecommerce will continue with a 10% compound annual growth rate (CAGR) for the next five years. trillion by 2023. billion online with U.S.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

ClickZ

APRIL 29, 2020

A survey by Gartner revealed that U.S. Forrester projections show spending on global marketing automation tech hit $13.4 And 42 percent of respondents to Chief Marketer’s 2019 B2B Marketing Outlook survey said their martech budgets would increase this year. The rapid growth of martech. Martech’s ecosystem is growing rapidly.

Marketing Automation Services 129

Marketing Automation Services Work Management Marketing Management Budget Programs 129

Sana Commerce

MARCH 4, 2022

A survey conducted by Sana has found that buyers continue to value personal relationships with their suppliers across industries. According to one survey Forrester Consulting survey, the top barrier was back-office integration across channels — 44% of respondents cited this as a barrier.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

Martech

MARCH 30, 2023

Perceived barriers : This is where the buyers tell you why they did not select certain products or vendors, including yours. Interviews are preferred over surveys because they are conversational and give access to the more nuanced elements of their buying behaviors. How long did it take? It’s already happening.

Conversion 125

Conversion Marketing Analytics Tools Paid Search Agency Buyer Personas 125

KoMarketing Associates

JANUARY 23, 2018

As CoSchedule (the company that did the survey) says: “ The question isn’t simply, “Are you creating epic, high-quality content?”. We can see this even more clearly in the 2017 Content Management and Strategy Survey , also from the Content Marketing Institute. Time spent in creating content ? equal business results.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

thePoint

APRIL 4, 2019

So far, we have examined two possible barriers that limit or even prevent timely lead follow-up – lead bottlenecks ( How to Waste Perfectly Good Leads – Part 1 ) and the failure to deliver leads to the right person ( How to Waste Perfectly Good Leads – Part 2 ). Forrester Research) It is the “build it they will come” approach.

Sales Qualified Leads 40

Sales Qualified Leads Marketing Qualified Leads Leads Lead 40

PathFactory

SEPTEMBER 15, 2021

Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.

Process 52

Process Multi-Touch Attribution Top of Funnel Marketing AI 52

Porch Group Media

NOVEMBER 5, 2019

Even when the data is accessible, more than half of the survey respondents (54%) say that the biggest barrier to leveraging the data they do have their hands on is that it too is fragmented or siloed. In research by Experian, 46% of marketers stated that technology was the biggest barrier to integrating customer data.

Planning 40

Planning Paid Search Agency Barriers Loyalty 40

Content4Demand

JANUARY 9, 2020

At the 2019 conference, keynote speaker Steve Casey, Principal Analyst at Forrester Research , shared some startling research about the impact of putting content behind gates: 81% of surveyed Millennials and Gen-Xers had decided not to download offered content because they didn’t want to fill out a form. Content is expensive.

Top of Funnel 66

Top of Funnel Verticals Digital Marketing Funnels Content 66

Hubspot

AUGUST 30, 2023

Though these numbers are impressive, some barriers still keep salespeople from using AI to its fullest potential. In our survey, 49% of salespeople said they don’t wholly trust AI tools such as ChatGPT, which sometimes provides false and inaccurate information. For example, some sales reps are skeptical about the accuracy of AI.

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Brandpoint

FEBRUARY 27, 2019

A ligned organizations achieve an average of 32 percent annual revenue growth , while less aligned companies reported an average 7 percent decline in revenue ( Forrester Research ). According to Forrester, 68 percent of B2B buyers have expressed a “don’t call us, we’ll call you” preference. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

The ROI Guy

SEPTEMBER 3, 2010

According to Forrester, companies are spending worldwide, on average, 19% of their SG&A costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun. April 2009. April 2009.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Online Marketing Institute

NOVEMBER 1, 2010

This blog draws on the heritage of my Forrester research. Disclaimer The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Vision Edge Marketing

JANUARY 23, 2024

Since 2012, NewVantage Partners has conducted a survey of data and information executives. Break down the barriers that confine your data in hard-to-access silos. Yet, a Forrester report found that while 74% of firms say they want to be “data-driven,” only 29% are actually successful at connecting analytics to action.

Forrester 230

Forrester Barriers Fulfillment Analytics 230

Terminus

SEPTEMBER 17, 2018

According to a recent Forrester survey of B2B marketers , more than a third said they are experimenting with an account-based approach or getting started with ABM in 2018. This creates a barrier to effective activation and reporting. “An Despite the proliferation of ABM, the fact is, it’s still in its infancy.

Account Based Marketing 36

Account Based Marketing Work Management Marketing Management Paid Search Agency 36

ConvertKit

MARCH 25, 2020

A recent survey found that 85% of businesses use video as a marketing tool, and 95% plan to increase (or maintain) their video investment in 2020. Some say a picture is worth a thousand words—but according to Forrester , a video is worth closer to 1.8 Or, if you're a parent like me, listening to Baby Shark on repeat. million words.

Landing Pages 46

Landing Pages Video Marketing Conversion Marketing Automation Services 46

Marketing Insider Group

FEBRUARY 5, 2024

Martech) Digital marketing accounts for nearly 60% of marketing spending, as per the AMA’s 2021 CMO survey. MarketingEvolution) 37% of respondents in Gartner’s survey find manual data gathering a hindrance to team effectiveness. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade.

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Porch Group Media

AUGUST 3, 2021

More than 86% of businesses surveyed indicate that they plan to increase their upcoming email marketing budgets. Constant Contact surveyed small business owners and found that 49% do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin. Source: Forrester).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

Hubspot

NOVEMBER 16, 2012

On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." "Ch-ch-ch-ch-changes."

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Marketing Craftmanship

MARCH 27, 2013

Over time, however, the market education function was largely assumed by research firms such as Gartner and Forrester, whose opinions carry greater credibility than self-publishers of white papers. Increasingly, registration barriers lose more leads than they generate. White paper supporters need only be patient.

Paper 100

Paper Paid Search Agency Advertorials Allocation 100

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Only 4% of the companies we surveyed said that they do not see any influence of D2C within their industry. You'll now be receiving bi-weekly updates delivered straight to your inbox, and so much more.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

PathFactory

OCTOBER 12, 2021

Imagine if Netflix asked you to complete a survey while you were in the middle of watching something? Stephen Casey, Principal Analyst, Forrester. Buyers are doing their due diligence: Forrester reports that 32% of purchase timeframes are 4 months or longer (up from just 19% in 2015). If you have 1 quarter….

Marketing Websites 59

Marketing Websites Top of Funnel B2B Forrester 59

Brandpoint

MARCH 26, 2021

In fact, 54% of B2B buyers we surveyed say they are likely to engage with short-form videos when making purchase decisions, according to Forrester Research. Production value has been a barrier for many years, but the onslaught of new technology in phones and devices has helped. So, why are some of us dragging our feet?

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Tips Planning 118

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Only 4% of the companies we surveyed said that they do not see any influence of D2C within their industry. You'll now be receiving bi-weekly updates delivered straight to your inbox, and so much more.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

MarketJoy

MAY 8, 2018

According to a survey, 75% of international businesses prefer to buy again from businesses that offer consistent omnichannel experiences. As the practical barriers to communication fall away, being reactive to customer needs is no longer enough. Meeting Expectations of Immediacy. B2C is the master of the chatbot, B2B could be too.

Ideal Customer Profiles 45

Ideal Customer Profiles B2B Work Management Marketing Management 45

SnapApp

DECEMBER 4, 2017

87% of B2B marketers struggle to produce content that truly engages their buyers - Forrester. . Breaking down that barrier to participation improves ROI , engagement, dwell time, and other important metrics. . Click here to learn how to get started with interactive content. . . #45.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Martech

FEBRUARY 11, 2022

Even with more technology solutions available than ever before, 74% of marketing leaders say they struggle to scale their personalization efforts, according to a Gartner survey. Many brands cite the lack of sophisticated marketing technology as a barrier to personalization.

Work Management 111

Work Management Personalization Marketing Management Marketing AI 111

Single Grain

OCTOBER 11, 2019

Perhaps the biggest barrier in e-commerce is being able to convince someone to purchase something without their trying it first. One survey found that 72% of customers were more likely to do business with a brand after seeing friends post or talk about their experiences with that brand. 3) Increase Brand and Customer Loyalty.

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

Webbiquity

SEPTEMBER 8, 2010

National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. Third, the survey was heavily consumer-oriented; b2b figures would be different. More than 1.5 are shared on Facebook daily.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

The ROI Guy

OCTOBER 24, 2014

Unfortunately, buyers indicate that: 10% of sales reps are still pitching products right out of the gate, or pseudo-solution selling, asking a few questions before diving into a one-size-fits-all product pitch (Forrester). So I open this to the group: What research / metrics did you find most interesting from the CEB Summit?

Forrester 40

Forrester Buyer Personas Marketing Proposals Differentiation 40

Convert

FEBRUARY 24, 2021

You can also collect data from: surveys market growth statistics transactional data tracking customer feedback analysis subscription and registration data, etc. Data democratization means making data available to everyone within the organization without the barriers of ultra-specialized expertise. Data Analytics vs Data Analysis.

Marketing Analytics Tools 94

Marketing Analytics Tools Lead Ranking Analysis Paid Search Agency 94

SnapApp

DECEMBER 14, 2016

I've taken three surveys in the last two days. It took more than 100 hours to create a promote our 3rd annual survey of 1000 bloggers , but it's been mentioned by dozens of websites in the last few weeks, winning 10x the links and shares of a typical blog post. Here's an example from the blogger survey. Back to top.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Golden Spiral

NOVEMBER 20, 2020

But, um, once you can kind of get beyond that barrier and people love to talk about what they do. Another is to think about, uh, the analyst reports that you can that are not behind a paywall, um, that are not gated from IDC and Gartner and Forrester. And so, uh, just get getting them comfortable. So make some meaning out of that.

Lead Scoring 62

Lead Scoring Lead Ranking Video Marketing Planning 62

Metadata

MARCH 18, 2021

So we’re like, “If we can lower the barrier to analytics entry, then it would be easier for people to adopt our crazy segmentation tool.” That came out way before there was a category in like Gartner and Forrester in the standard analysts. We work with Forrester and Gartner and entities like that.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Remove language barriers with real-time language translation into 100+ languages. Remove language barriers with real-time language translation into 100+ languages. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. Make meetings more inclusive.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Remove language barriers with real-time language translation into 100+ languages. Remove language barriers with real-time language translation into 100+ languages. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. Make meetings more inclusive.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Remove language barriers with real-time language translation into 100+ languages. Remove language barriers with real-time language translation into 100+ languages. Customer Surveys. Surveys enable feedback and track employee sentiment.Polls are provides to collect feedback anonymously. Make meetings more inclusive.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52