Remove field work
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The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

DISCOVER Questions® for Connections, Clarity & Control: The 10th Anniversary Edition by Deb Calvert About the Book Field research, interviews, and practical application + updates for communicating effectively in these turbulent times. DISCOVER Questions® is a framework to make your questions more purposeful.

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9 Things That Can Dramatically Improve Site Accessibility

Marketing Insider Group

Not only should you be working on it behind the scenes, but you should promote your commitment to it, which could strengthen your brand equity. Here are some more data points to highlight this potential: 86 percent of users with access needs would spend more if there were fewer barriers. What Are the Biggest Access Barriers?

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6 marketing automation use cases where AI can help with data quality

Martech

Part 1, AI marketing automation: How it works and why marketers should care, is here. Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input.

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Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix

Marketing Insider Group

Level the playing field with logical measurement. If something is not working, you pull it. If something is working well, you inject more spending into it. Measurement (the data) – leveling the playing field. Organizations (the people) – breaking down barriers between groups. Offline, well, not so much.

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Why Jargon May Be Damaging Your Content

Contently

For instance, the jargon group would read a sentence like: “This system works because of AI integration through motion scale and tremor reduction.” ” Meanwhile, the non-jargon group would see: “This system works because of programming that makes the robot’s movements more precise and less shaky.”

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A CX reality check: When good intentions meet clunky execution

Martech

So, I went into a store anyway, waited far longer than I should have and patiently worked with a representative on my renewal, knowing full well that the front-line representative was just doing their job and wasn’t responsible for the long wait and confusion. This will help individuals, teams and the broad field prove value.

Intent 111
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How to Automate Campaign Naming Conventions with Bionic

Bionic

Here’s how it works. Add Missing Fields One of the barriers to systematizing naming conventions through software is missing data fields. Bionic gives the flexibility you need through Custom Fields Everywhere. This enables you to enhance Bionic with your own proprietary picklists and other data fields.