KoMarketing Associates

APRIL 3, 2017

According to a report published at the end of 2016, low-quality data is proving to be a barrier for B2B marketers, specifically those who use automation. On average, most B2B marketers were missing fields such as job title, phone number, website domain, and industry information, according to the researchers of the report.

Marketing Report 120

Marketing Report B2B Marketing CRM B2B 120

KoMarketing Associates

OCTOBER 3, 2017

While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. Ease of use also creates a low barrier to entry. Anyone with an email address can create an account.

Social Media 151

Social Media Media Marketing & Strategy B2B 151

KoMarketing Associates

NOVEMBER 25, 2014

While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. You must remember that ease of use also creates a low barrier to entry. Commitment.

Social Media 120

Social Media Media Marketing & Strategy B2B 120

KoMarketing Associates

SEPTEMBER 10, 2019

It always helps to know how you compare to others, especially in the competitive field of business. This is what your customers will see and work through, so it can help to build a vision of what you’re aiming for. Have you implemented them well enough that they really work? With ample opportunity, for sure. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

OCTOBER 30, 2018

Organizing that mess of content chunks on the floor into a purring machine takes work and planning. The data processes may be re-writing data where they shouldn’t be, or not updating other fields at all. Creating a successful strategy” was also among their top three barriers to success. Of course, discipline isn’t easy.

Top of Funnel 126

Top of Funnel Marketing Automation Services Marketing Automation B2B Marketing 126

KoMarketing Associates

JANUARY 17, 2019

That’s why it’s a challenge , and often mentioned as a primary barrier to marketing automation success (only strategy seems to give marketers as much trouble). It has to be current, and you’ll have to figure out a way to keep that data “clean” so no delayed process ends up updating a field with outdated information.

Marketing Automation Services 137

Marketing Automation Services Marketing AI Marketing Automation Automation 137