Remove field government work
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6 marketing automation use cases where AI can help with data quality

Martech

Part 1, AI marketing automation: How it works and why marketers should care, is here. Through the no-code transformation that empowered us to create new database fields, a privilege previously reserved for IT. And despite easier-to-use tools, training was still an adoption barrier to (proper) data input.

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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years. A: Never put up barriers for yourself.

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5 tips to accelerate your company’s AI implementation

ClickZ

AI solutions are starting to be introduced by organizations across many industries and fields. AI is particularly useful in the field of data analytics. If you are going to join the ‘Big Data’ era, you need robust data governance. 2) Define data management and governance. Source: McKinsey & Company. Source: KPMG .

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Tech stacks are still large, but orchestration can make all the difference

chiefmartech

But success depended on how well the entire system worked. Spoiler alert: getting the whole complex system to work right is really hard. A big part of that mission is enabling different business teams to use the apps that they deem most effective in their work. All those components needed to be connected and coordinated.

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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How AI-Language Models Are Reshaping Human Communication

Valasys

This could expand knowledge access for populations with barriers to traditional media. AI can automatically generate news articles, blog posts, and other written works based on data. It may become challenging to distinguish machine-generated text from human works without explicit labelling.

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Interview with Mark Schaefer

Onalytica B2B

Air Force, and the UK government. To work at that level, you have to stay on top of your game, and that drives me to be constantly exploring, reaching, learning. The first would be to use technology to tear down barriers between people, not build them. Jay Acunzo is bright new light in the field with a refreshing perspective.

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