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KoMarketing Associates

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B2B Video Marketing on LinkedIn: How to Embrace Video in Your Content Strategy

KoMarketing Associates

It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. Project or process videos showing your team and company at work doing what they do best. It’s not Facebook.

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How to Do B2B Video Marketing on LinkedIn

KoMarketing Associates

See how to make it work for you. It’s no secret that video works, or that social media is one of the best places to use it. Fear or hesitancy to be on camera is still the #1 barrier to video use,” according to recent research from Vidyard. Project or process videos showing your team and company at work doing what they do best.

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How To Measure A B2B Social Media Program

KoMarketing Associates

Even though the most significant barrier to B2B digital marketing success relates to inadequate marketing budget, 84 percent of B2B marketers still believe their strategies are successful. While this example focuses primarily on Twitter, it could potentially be applied to LinkedIn or Facebook as well, with comparable tools and data analysis.

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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Luckily for us, we work in an industry where there is lots of great content and smart people creating it. This report brought together the big picture of what’s happening in the paid social landscape for me and made clear that Facebook and Twitter are no longer the only platforms to choose from. The State of Paid Social 2017.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Facebook, Twitter, Google+, Pinterest—would they be using to engage with your company? Twelve percent of Chief Marketer’s respondents said their company currently has mechanisms in place to score social leads based on likelihood to convert, and 19 percent who don’t have such tools say they are working on building them.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

Over recent months, we’ve worked across a variety of client accounts to implement content hubs and resource sections that are optimized for both users and search engines. We had to work iteratively and solve these issues as they arose.” Overcome Cultural & Language Barriers. ” 12. Consider Chatbots for SEO.

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15 Actionable Takeaways from #MozCon 2019

KoMarketing Associates

With so many different Google tools available to us, sometimes it can be confusing and difficult to figure out the best way to utilize each and how they can work together. Don’t think the HackerNews reverse engineering tactic works? Facebook groups! Make a case to your teams about the benefits of working together.

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