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Changing perspectives in a world without barriers


Yet, we know that’s not the way innovation works. Companies who are doing this well aren’t limited to the tech social media giants such as Facebook and Google, but also include companies such as Lowes, GM (through OnStar), Apple through its iPhone, Bloomingdale’s and Brookstone. The post Changing perspectives in a world without barriers appeared first on Biznology.

Facebook Breaks the Marketing Sound Barrier for Small Business

Blue Focus Marketing

How Facebook Can Make Your Small Business Soar. If the answer is “ yes ”, you need a dynamic business Facebook page. According to Hub Spot , a leading Internet marketing company, among SMBs who actively use social media marketing to promote their business, 70% rank Facebook No. 1. New to Facebook for business? 10 ways to get more from Facebook. Boost your SEO.

This Week in Content Marketing: Get Ready for Brands to Take Over Facebook Instant Articles

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In this episode of This Old Marketing, Robert and I talk about the implications of Facebook opening Instant Articles to brands, starting with Intel. We also take a closer look at Facebook’s new Creative Hub. Next, we ponder the future of sponsored podcasts and wonder why the ad industry complains a lot, but doesn’t seem to work on solving its problems. This week’s show.

Why Silent Facebook Video Is So Popular

Content Standard

Brands are getting the hang of Facebook’s soundless video environment—kind of. Facebook users now watch over 100 million hours of video on the platform each day, Facebook says , and most of those views are soundless. Publishers report that a staggering 85 percent of Facebook video views happen without sound, according to Digiday. The Rise of Silent Video.

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Lurkers are the 99.989% of Social Media


The barrier to entry has been (mostly) razed. The Internet has razed the barrier to entry to all of these things and the tools are all cheap. billion monthly active users of Facebook do engage, OK? While each member may very well follow Ellen DeGeneres on Twitter and Like her on Facebook, they’re probably lurkers in that community. It doesn’t matter. James.

The ALS Ice Bucket Challenge is the perfect meme


It harnesses the gravity of quite a few mortal sins to propel the ALS Association  into deep interstellar space: Lust — I get to see all sorts of people I know, from friends and people I work with to cheerleaders, celebrities, starlets, and even Lindsay Lohan get doused with cold water. Never have more people been all-consumed with working out.   Pride — Look at me!

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Who's REALLY at Fault for GM's Facebook Ad Failure?


"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network. Conversions on Facebook?

Is your social strategy effective?


It’s true that social media has broken down some of the traditional barriers that exist between businesses and their customer bases but that does not mean that all social media content is created equal. So how can a brand or small business know if its social media strategy is actually working? Start by asking (and answering) these questions: Are people interacting with your posts?

Outsourcing your social media isn’t all or nothing


Yes, only thrice-a-week, but I see so many Twitter and Facebook platforms that have been forgotten for weeks. As they say in the Episcopal Church , “many hands make light work.” Blogging Community Manager Internet Marketing Public Relations Social Media Marketing Andrea Howard Anne-Marie Slaughter Episcopal Church Facebook Google pinterest social media twitter

Your corporate website needs to become a trap


One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. He’s a strategist’s strategist. The next step is to trap them.

12 Tips to Running a Winning Social Media Contest

Vertical Response

Running a social media contest is a great way to drum up enthusiasm for your business, increase your list of email subscribers, get new Twitter followers and Facebook likes, and create a fun experience in the process. Know what you want Are you trying to get newsletter subscriptions, expose certain products, gain brand recognition, or drive up Facebook fans? link].

The best online reputation defense is a good offense


Just because you’re old-fashioned doesn’t mean it isn’t working. The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. Why Social Media Works for Small Business (

My social media marketing posts from 2011


While it may well be important to have the top-100 influencers on any particular topic following you on Twitter or Facebook, it is not essential. Previously, the digital divide was a barrier to not just many Americans but quite a few developing nations becoming part of the global conversation. Any more and we maybe get only a tweet or a Facebook Like. For real effect.

Build some social media marketing backbone you big wuss


It doesn’t work. Well, there’s zero barrier-to-entry online. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. However, after all that work, so what? Or your village.

Social business and knowledge as an accident of paper


The property of knowledge as a body of vetted works comes directly from the properties of paper. Folders and library taxonomies may work well with paper based documents, but in a world with low barriers to create content, the volume of information will eventually explode – that’s why the old Yahoo! Internet Marketing Facebook Google social media twitter Yahoo

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The Psychology of Color in Marketing


Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Facebook is “giving people the power to share and make the world more open and connected.” Twitter is “giving everyone the power to create and share ideas and information instantly, without barriers.” Patrick’s Day bottling). What it means.

Digital casualties: a new trust awakens


If several friends from my high school search for my name in Google, LinkedIn, or Facebook, “the machine” can infer that we share something in common, even if I rarely use any of those tools. But the quick rise of startups like Airbnb and Uber shows that the old trust model may not be that much of a barrier for entry anymore. But privacy is not the only digital casualty.

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When, Why and How to Gate Content Along the Customer Journey


Twenty years later, and after the explosion of content megacarriers such as BuzzFeed, Facebook, YouTube, and many of our own company websites, his prediction is eerily prescient. To continue this bar metaphor, David Meerman Scott, a marketing strategist and best-selling author has been a long-time advocate for removing barriers to access for your customers and prospective customers.

How to Fuel Lead Generation With Facebook Contests


This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. Who Can Benefit From a Facebook Contest?

Mobile devices are detroying human conversation. Get over it.

grow - Practical Marketing Solutions

Consider: A recent report stated that screen time is an established norm in many youth cultures, presenting significant barriers to behavior change. know it sounds weird but people who DON’T use mobile devices a lot may be lost in the work world of the next few years. In the near future, Facebook will be rolling out amazing new consumer applications for its Oculus technology.

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Google Glass and I


We love to grab other people’s attention but we don’t like our future employers looking at our Facebook pages or Twitter accounts. We work hard to make people like or admire our lifestyle but do not wish to have this become a piece of the puzzle of our lives. works towards that direction to bring another billion of people online. We see this everywhere.

LinkedIn Has Opened the Content Marketing Floodgates

Digital B2B Marketing

As more marketers get on board, competition for space in the stream will increase and just like we have seen recently with Facebook, visibility of your content will decrease. You have a Facebook page. This approach will work well for companies that insource their content marketing and have individuals publishing under their own names already. What should you expect going in?

How Siri and Google Now could change the social media landscape

grow - Practical Marketing Solutions

Twitter’s spat with Instagram and Facebook’s continuing restrictions on data use are all about making sure that you use their website and applications — i.e., come to their house  –so they can serve you the ads that make them money. But if the conversations and content came directly to you — precisely where and when you needed it — would you ever choose to go to Facebook?

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Five unbelievable social media mistakes you may be making right now

grow - Practical Marketing Solutions

It works out really well and we can get a lot done in an hour. cannot believe how many people have blog posts or other content on their site but have no social sharing buttons (meaning the little buttons to let you tweet or send to Facebook). Ladies and gentlemen of the blogosphere: Content does not work for you if it just sits around like a bump on a Heinz dill pickle.

Highlights from my #SMMW keynote speech

grow - Practical Marketing Solutions

My point was, the entry barrier for great content today is near zero, or can be. We have more opportunities to create great work — with less money and effort — than even a few years ago. In fact over the last three years , 98 percent of all marketing dollars have gone to just seven platforms — Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn and Pinterest.

The Real Roadblock to Social Business Success


The fundamental barrier to embracing a social business strategy seems to come down to one word: fear. Employees have been finding ways to distract themselves, and others, and generally waste time at work, for pretty much as long as groups of human beings have worked together. Those determined to waste work time will do so regardless of social media policy.

Hindsight 20/20 Series: 2, Beware of the social digital divide(s)


Once the social business platform becomes available to all – or most – employees in your organization, you’ll soon find that the “build and they will come” strategy won’t work this time around. Many will come – early adopters and folks familiar with Facebook and Twitter – but many others will not. But make no mistake.

You’ve Heard Of Big Data But What Is Big Content?

B2B Marketing Insider

They also suggested that the effort was worth it, in the form of having a longer shelf-life and longevity, because it creates a barrier to entry for your competitors and because it typically rides the wave of a big idea. The percentage should be big enough that you can generate enough pieces to gain some real insights into what works and also to move the needle on SEO.

How Marketing Can Contribute To Revenue Generation

Crimson Marketing

You’ll be better able to integrate your sales and marketing if you do the following: Stop working in silos: Sales and marketing fulfill unique roles; you can’t have one without the other. You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. You probably visit that brand’s Facebook page, right?

Social media success demands talent above technology


” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same goes for WordPress and Facebook and Twitter. If an app doesn’t make it easier for you to connect with other people, the app doesn’t work.

How to Hire the Perfect Person to Run Your SEO


Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. Next, email candidates a series of questions (5-6 works best for me). Get examples of their work or prior PowerPoint decks they have developed to get insight into their experience. What clients have you worked with in the past? How competitive is your market?

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Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

work for a non-profit and I am essentially the face of the organization. believe it is an imperative for everybody to work on their online presence and networking, even if you are happily employed. posted the problem on Facebook and had the solution in 10 minutes. posted the problem on Facebook and had the solution in 10 minutes. The transferrable asset.

Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman


Our sales engineers work closely with these engineers in the design of these machines. Then based on the analytics, we see what works best. We want to lower the barrier of communication so can engage on whatever way is best for our customer. That content then is going into LinkedIn, Twitter and Facebook. Editor’s note: Richard M. Hoffman founded the R.M. We’d follow-up.

The level playing field has turned into a content arms race

grow - Practical Marketing Solutions

Last week she penned a post about how Facebook seems to be unfairly squeezing money from us by forcing us to use paid promoted posts to reach people who are already following us. All of the tools are free so it’s a really low barrier to entry. And it works. It was pretty cheap and the entry barriers were indeed low. Have I ever told you how much I love Gini Dietrich ?

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