"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." If you clicked those hyperlinks, you found just two examples in the flurry of negative press surrounding Facebook advertising of late -- all stemming from the recent GM announcement to cut $10 million in paid ad spend on the social network. Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work? MORE >>

Just because you’re old-fashioned doesn’t mean it isn’t working. The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. Why Social Media Works for Small Business (theengagingbrand.com). Online Reputation Online Reputation Management Reputation Management Reputation.com CafeMom Facebook Google GovLoop linkedin LiveJournal social media StumbleUpon twitter TypePad MORE >>

Yes, only thrice-a-week, but I see so many Twitter and Facebook platforms that have been forgotten for weeks. As they say in the Episcopal Church , “many hands make light work.” ” To misappropriate the Anne-Marie Slaughter controversial article in The Atlantic, Why Women Still Can’t Have It All , regular companies that do most of their work and business IRL (in real life) and who have no innate desire to bog down their limited resources with a full-time director of social media or online community manager — they just want a little more juice. MORE >>

This is an excerpt from our new ebook, Beyond the Facebook Business Page. Download your free copy to get more valuable insights into using Facebook for marketing. recent Exact Target study showed that the number one reason people will ‘Like’ a Facebook Page is to be notified of special offers and promotions. With that in mind, it’s not a bad idea to consider running a contest on your Facebook Page. Who Can Benefit From a Facebook Contest? Different types of businesses can benefit from Facebook contests. After all that hard work. MORE >>

” I then added , “Pitch Engine doesn’t take away the work: writing/collecting compelling copy and assets. You do that work” and then “Our SMNR is just a platform and structure. If you think that Social Networking and Social Media is about apps and sites and smart phones and Twitter and Facebook and Google+, then you need to get past that and remember that it’s about people. The same goes for WordPress and Facebook and Twitter. If an app doesn’t make it easier for you to connect with other people, the app doesn’t work. MORE >>