The ALS Ice Bucket Challenge is the perfect meme
Biznology
AUGUST 26, 2014
It harnesses the gravity of quite a few mortal sins to propel the ALS Association into deep interstellar space: Lust — I get to see all sorts of people I know, from friends and people I work with to cheerleaders, celebrities, starlets, and even Lindsay Lohan get doused with cold water. Thank you, ALS Ice Bucket Challenge.
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