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Your corporate website needs to become a trap

Biznology

One of my perks is getting to work with Executive Director of Strategy, Andrea Fabbri. Well, you should, because you can’t expect someone who’s doing an initial reconnaissance of your work and services to necessarily remember to come back later when they’re to take the leap and hire someone. Social media is a trap.

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Cognitive Surplus - Use Social Connectivity to Change the World.

Convince & Convert

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. Who we are. Who we want to be.

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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

As part of the adoption issues, the research found out that the top three barriers for using marketing technology are: 49% Cost 47% Uncertain ROI 40% No Budget This makes sense. Vendors should therefore really work with their customers and prospects in trying to justify the purchase. Like Be the first to like this post.

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5 Keys to Effective Knowledge Transfer for Nonprofits

Buzz Marketing for Technology

tools, to get past some of those communication barriers â?? Subscribe to this posts comments using RSS. RSS feed: We write on web technology and social media tools for non-profits - charities, associations, clubs and other organizations. I work with Bonasources Wild Apricot marketing team. Easy RSS Updates with PingShot.

Web 2.0 100
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The FASTForward Blog " Managing Personal Knowledge: Setting a Foundation for Transformation? : Enterprise 2.0 Blog: News, Coverage, and Commentary

Buzz Marketing for Technology

The debate was recently posted on again in a useful way on this blog by Tom Mandel, Transforming enterprise work â?? It’s going to be very interesting to see what happens when the young bucks and buckettes of today’s wired world hit the adult work force. can it transform the enterprise itself? No comments yet. Categories.

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Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding

B2B Marketing Savvy

The team here is focused on bringing B2B marketing and social media discussion to a larger audience as we all work to use new tools so solve markeing and business communication problems. B2B Case Study: Barriers & Lessons. 10 Overlooked Reads #2 Buffet, Facebook and Harvard. Twitter for B2B, Specifically. Social Media.

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Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD

B2B Marketing Savvy

Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications.