Remove game-theory work
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Why Digital Teams Risk Losing Empathy and Trust, and How to Fight It

Hubspot

Welcome to The Science Behind Success -- a new blog series that explores the best ways to help our brains perform better at work. On any given day, you likely respond to colleagues on a variety of channels -- including email, Slack, Zoom, Chanty, Facebook Workplace, and other internal messaging tools.

Rules 75
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MarTech Europe preview: here’s what to expect in 6 weeks

chiefmartech

Jeremy Waite — who has gained a unique perspective by having worked in the marketing cloud divisions of Adobe, Salesforce, and currently IBM — will discuss differences between marketing clouds and what they really mean to prospective customers. There’s theory and then there’s practice. What would you like to ask them?

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The Bamboo Project Blog

Buzz Marketing for Technology

In a few weeks were going to be looking at blogs in the Work Literacy course. The same thing can happen in meetings and as part of daily work. But Do They Work? One of the big questions Im frequently asked about using social media is whether or not the tools "work." The Bamboo Project Blog. RANT ALERT! )

Web 2.0 100
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Does Netflix need to rework its strategy?

Excelsior Research

The shows such as Breaking Bad, Friends, The fresh prince of Bel-Air The Big Bang theory Which were popular in prime time television and quickly became user favorites. The audience found a connection, reliability and there was no instance of a language barrier for the semi-urban segment. Share on facebook. Contact Us.

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Input vs Output Metrics in Experimentation: How to Choose What to Measure

Convert

Some companies have this mapped out to a specific action or number of actions (Facebook had the famous 7 friends in 7 days rule ). In freemium models, this metric is discrete – does the free user pass the barrier to become a paid user or not? Email activation rate. Email activation rate is an underrated marketing metric.

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You’ve probably over-farmed your donors’ land

Biznology

This has proven a dangerous game because these are all very short games and the outcome has been devastating: people are deleting your emails and throwing away–hopefully recycling–your physical mailings. What this means to fundraising messaging is that you can no longer beat the same drums and rally the same troops.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

Social media and influencer marketing have each significantly impacted the work of B2B marketers. In theory, anyone could own their own website. Facebook was opened up to the public in 2006. News sites abound online, while classified ads have been replaced by Craigslist, eBay, Nextdoor, and Facebook Marketplace.