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Executive Insights: Navigating Digital Transformation and Virtual Events

Marketing Insider Group

It was my great pleasure to work with ON24 for many years while at SAP Marketing and see them evolve as a leader in webinars and virtual events. We were followed on the Webinar World agenda by both Forrester and SiriusDecisions analysts – organizations I had also worked with for many years.

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What Will the Future of Remote Work Look Like? New Research

Webbiquity

Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? More People Will Work Remotely (But Offices Won’t be Empty). Where You Stand on Remote Work Depends on Where You Sit. ” Hmm.

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How to reduce barriers to purchase

DotDigital

Halloween, Black Friday, Cyber Monday, Christmas… they’re all events that will drive a massive influx of traffic to your website. It’s therefore imperative that you reduce any possible barrier to purchase. What are the common barriers to purchase? How to reduce barriers to purchase. 1: Slow site speed.

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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Consequently, the b2b marketing and business activities are effortlessly taking place in the work from home environment.

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SpotMe partners with Wordly AI to add live translations to events

SpotMe Blog

LAUSANNE, Switzerland, May 9, 2023 — SpotMe, the enterprise event platform that audiences love, is pleased to announce a new partnership with Wordly AI, a leading AI-powered live translation and captioning tool for any event format and the largest AI translation solution for meetings. “We

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What’s new and what’s working, in B2B channel partner marketing

Martech

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Examples: Have generative AI rewrite your content items in different versions for each partner type you work with. Get MarTech! In your inbox.

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How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Emojis communicate emotion visually, transcending language barriers through easy to understand, universal symbols.

Barriers 101