Barriers and Eloqua - B2B Marketing Zone

Marketing Automation Update: Manticore VII Released

WebMarketCentral

NOVEMBER 17, 2009

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. At the request of customers, email delivery and tracking capabilities were added in 2004, and the firm's product has now evolved into a full marketing automation suite. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005.

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How to Create a Social Media Marketing Strategy

WebMarketCentral

MARCH 24, 2009

The two most significant barriers cited to social media adoption were "lack of knowledgeable staff" and "inability to measure ROI." Paid search—one of the most cost-effective and measurable lead generation tactics—was actually in line for cuts by slightly more respondents than increases. Social Tagging Research and Reports.

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B2B Marketing Zone

WebMarketCentral

Marketing Automation Update: Manticore VII Released

How to Create a Social Media Marketing Strategy

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