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B2B Marketing Tools for Working Remotely

SendX

Businesses have switched to work from home mode and are expected to maintain the same level of productivity and efficiency. Managing work remotely has its hurdles, but remote work is not without its perks. Communication is considered more efficient if skipped jumbling among multiple options and features.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments. Reducing redundant efforts is crucial for maximizing efficiency and optimizing resource allocation. Source – Starmind.ai Source : dnb.co.uk

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39% of Marketers Still Working on a Strategy to Leverage Martech Stack

KoMarketing Associates

Ascend2 recently published the results of its “MarTech Stack Optimization Survey,” and statistics showed that most marketers (39%) are still working on implementing a strategy for optimizing their martech stack. Ideally, most marketers (55%) would like to improve marketing efficiency through their martech stack optimization strategy.

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How IT & RevOps Partner to Drive Efficient Revenue Growth

LeanData

RevOps may see IT as a barrier, blocking them from automating things that improve processes and productivity. When IT is viewed as a revenue enabler and silos are removed , IT and RevOps have the potential to drive more efficient revenue growth together. This works best when IT partners with RevOps, but first, silos must come down.

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Artificial Intelligence in Marketing: Finding Efficiencies in Your Toolkit

SmartBug Media

Whether you’re looking up driving directions, browsing your streaming service’s content recommendations, or simply scrolling your social media feed, a form of artificial intelligence is likely at work. Often, artificial intelligence is used as a blanket term for computer systems that work beyond the limits of human perception.

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What’s new and what’s working, in B2B channel partner marketing

Martech

So, AWS analyzed the partner journey, and developed a Partner Profitability Framework , within which to deliver services efficiently. Examples: Have generative AI rewrite your content items in different versions for each partner type you work with. They are passionate, they love their work, and they’re highly experienced.

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How Pepsi Removed Language Barriers From Its Global Campaign

Convince & Convert

In order to remove language barriers from its new global campaign, Pepsi is taking a creative approach by enlisting the emoji to encourage consumers to spark emotive, unexpected conversations around the world. Emojis communicate emotion visually, transcending language barriers through easy to understand, universal symbols.

Barriers 101