4 of the Best Predictive AI Tools to Improve Customer Experience

Predictive AI technology has evolved to a level where it can tell you future trends and even predict customer behavior. Read this post by Shane to discover four predictive AI tools that can help you grow your business by providing valuable insights into customer behavior and preferences.

We are all aware of the technological advances in the field of AI and how they are disrupting the business landscape. From AI chatbots providing human-like interactions to AI-based tools that help you optimize your marketing, there are numerous applications of AI for your business.

But, what if we tell you that you can now not only get insights from past data but also predict future trends and customer behavior? You’d be surprised and amazed at the same time, right?

Well, predictive AI is no longer just a theory. It has become a reality.

There are tools that are able to successfully use predictive algorithms to help your business grow. Here are four of the best such tools for you.

Learn More: Getting Customer Experience Right with a Hybrid ApproachOpens a new window

1. Xineoh

This is the most disruptive tool of all the AI-based solutionsOpens a new window out there. And, it is the one that has come the closest to actually predicting consumer behaviorOpens a new window using artificial intelligence.

In fact, they are so confident in their product that the company’s CEO claims that it will surprise you with insights from your own data within two weeks. And, this is much cheaper than using a team of data scientists to do this for you.

So what exactly is Xineoh?
 

Well, it is a mathematical modeling and machine learning platform that predicts customer behavior and recommends products and solutions to them. The company has used this technology to develop several products and solutions for its customers.

Here are some of the solutions that they have developed:

Media Recommender
 

This uses predictive AI to recommend the right media and content to users. This solution is especially good for media or video streaming companies to recommend movies and other content to their customers.

Product Recommender
 

This is a powerful recommendation engine that suggests the most relevant products to your customers based on their likes and preferences. It predicts, with good accuracy, what a particular customer might be interested in.

Pricer

This AI-based solution helps you keep smart prices for your products and services. You can also use it to determine what offers to run and how much discount to give. You can also implement dynamic pricing for your store and use scientific pricing methods to get maximum conversions.

Demand Predictor
 

Xineoh’s demand predictor can accurately predict consumer demand trends for your products or services. This helps you optimize your inventory management and reduce wastage, while also ensuring that consumer demands are met.

Inventory Optimizer
 

This is an inventory optimization tool that provides accurate predictions suited to your specific business needs. Using this, you can significantly reduce costs and improve efficiency. This is especially useful for product-based businesses and ecommerce platformsOpens a new window .

Segmenter

​​This is a customer targeting and segmenting solution that categorizes customers based on their online behavior instead of demographics. It analyzes each customer’s past interactions with your business and segments them based on that behavior. This is a much more efficient and effective way of targeting customers.

Anti-Churn
 

This is another area where predictive AI helps businesses. You can use this tool to successfully predict if and when a customer is going to leave. This data helps you prepare for it and target them with incentives and offers to stay. Ultimately, this reduces your customer churn and improves customer retention.

2. Black Swan Data

This is another great tool that predicts consumer trends based on insights gathered using AI. Their expertise lies in analyzing social data and extracting valuable insights from it.

The platform tracks millions of social media conversations and uses Natural Language Processing (NLP) to make sense of it. They then categorize this data and try to identify emerging topics and trends.

The next step is weighing each trend and determining its importance. They do that by assessing each trend on different factors like sentiment, growth rate, volume, etc. over a period of time. This then provides insights on the future growth potential of each trend and they even provide a score for each.

Brands can access this data and directly find out the latest consumer trends, their likes and preferences, and how it is all changing over time. This can help them design products and offer solutions that solve customer problems and improve customer experience.

They provide two solutions or products through which brands can access these insights, these are:

Trendscope

This is the platform that provides you insights into consumer trends that can fuel your future business innovations. Apart from the trends, you also understand the consumer factors that are driving the trend. These insights are very useful for any company trying to develop new products and solutions for its customers.

Horizon

This solution provides an in-depth report about industry trends and what’s happening in your niche. You can use these insights to drive all sorts of business decisions and identifying growth opportunities.

3. Dynamic Yield

This is a predictive-AI-based solution that helps you understand each customer and personalize all your customer interactions. This level of personalization helps you improve customer experience and foster brand loyalty.

This is an end-to-end solution to personalize your customer journeys and not just individual interactions. From recommending content to sending personalized emails, this tool takes care of customer interactions across all touchpoints.

Customer Data Management
 

This integrates customer data across platforms and touchpoints to provide you with a unified picture for each customer. This helps you understand your customers better and provide personalized solutions to them.

Personalization & Targeting
 

This helps you personalize your consumer interactions at scaleOpens a new window , across all touchpoints, and throughout their journeys.

Recommendations
 

This is a powerful recommendation engine that provides personalized recommendations for products and solutions to your customers.

Testing & Optimization
 

This solution helps you optimize your platforms, content, and customer experiences. You can, thus, provide better customer experienceOpens a new window across platforms and touchpoints.

Behavioral Messaging
 

Wondering how amazing it would be if you could send targeted messages to your prospects with the right content at the right times?

Well, this solution lets you do exactly that.

From sending pop-up notifications to a welcome message, you can target each prospect at strategic moments in the journey.

Triggering Engine
 

This is a useful tool that triggers personalized notifications and messages via app or email for your customers. These messages are triggered by certain customer actions and are sent at strategic times to get the best results.

Learn More: The Barriers to Great PersonalizationOpens a new window

4. Cortex

This is a predictive AI tool that you can use to optimize your visual content and provide your audience with exactly what they like. It uses machine learning and predictive analysis to identify visual data trends.

Here are some of the areas where it can help you.

Content Audit
 

You can audit your existing content and analyze what visual elements are liked by your audience. Identify the themes, colors, features, etc. that can get you the highest engagement rates from your audience.

Visual Vocabulary
 

This is essentially an analysis of the visual trends in your industry or niche. It extends beyond a content audit and identifies trends on an industry level. It helps you stay abreast of these latest trends and use them for your content.

Market Analysis
 

This feature helps you understand your market dynamics and competition. This provides a detailed analysis of the markets or geographies that you operate in. Use this to stand out in the crowd and target the right people with the right content.

Creative Study
 

Think of this as your personal recommendation tool to help you decide what to use in your creatives. Whether you should have an image of a person or of your product in your content or any other such content choices that can help optimize your content.

What Next?
 

These are some of the best predictive AI tools that can identify future trends, provide personalized recommendations, and personalize all of your customer communications. What are you waiting for? Get started now and use these powerful tools to improve your business growth and customer experience.