Analog Bridges Help Cross the Social Media/Digital Divide ~ScoopD
B2B Marketing Savvy
JULY 27, 2009
Rather than letting the technology and jargon become a distraction, and worse, a barrier to entry, – I associate the new tools to old favorites as a way for straight-forward engagement. The approach is also useful when asked to explain how the tools work, or what applications might be worth considering for B2B communications.
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