Biznology

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Unskewing the Web: Curators as filters

Biznology

What was unclear back then was that social media was not only lowering the barriers for content creators: it would eventually enable a new breed of editors, the social media curators. In my previous post , I cited Clay Shirky's assertion that the Internet did not bring us an information overload problem: we just needed better filters.

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The best online reputation defense is a good offense

Biznology

The Internet has not usurped the traditional, it has merely enriched it; however, there’s also no barrier to entry so this party isn’t exclusive but it’s super-saturated with powerful influencers and new media Gods. So, please beware.

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Your corporate website needs to become a trap

Biznology

It might be something you might want to add for the serious visitor; however, don’t make this a barrier to seven touches. This can be useful; however, it suggests to visitors that they’re soon to receive an aggressive sales call from a sociopathic salesman. It may well be too much commitment for the casual peruser.

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My social media marketing posts from 2011

Biznology

In today’s decontextualized world of walls, feeds, RSS , e-mail, diggs, reddits, Stumbles, tweets, and retweets, you need to attract your potential reader based only on the appeal of your title and nothing else, especially if you’re new to blogging and don’t happen to be Seth Godin.

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Build some social media marketing backbone you big wuss

Biznology

Well, there’s zero barrier-to-entry online. All you do is make it as easy as possible but sharing your content not only on your own site and blog but also across Facebook, Twitter, Tumblr, Google+, LinkedIn, Pinterest, and even reddit, digg, Newsvine, YouTube and anywhere else. It’ll be you or someone else. Make it you.