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markempa
MAY 30, 2017
Mathew works with Salesforce and is the Principal of Marketing Insights to talk about the just released report, B2B Personas: Targeting Audiences. From there, we grew that, sold that to Exact Target which was then acquired by Salesforce.com. That’s why I interviewed Mathew Sweezey ( @msweezey ). Those of you and our listening audience.
markempa
DECEMBER 19, 2016
We went from zero to 20% to 30% of our opportunities in Salesforce.com resulting from video in the first six months.”. However, there was a rise in the number of people watching the on-demand webinars. The rise of cameras and video recording on smartphones has lowered the barrier to entry, too. And it worked.”.
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Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.
Adobe Experience Cloud Blog
MARCH 8, 2010
They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Demand results of Sales 2.0 Corporate collaboration with Salesforce.com Chatter. InboundMarketer : Brett Queener, SVP Products at Salesforce.com giving a demo on chatter (See it here: [link] pic: [link].
Customer Experience Matrix
NOVEMBER 22, 2013
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Here are my observations. The big news was for geeks.
Customer Experience Matrix
MARCH 16, 2011
Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. The combination of mature features, a new interface, and low pricing makes eTrigue an attractive alternative even if it doesn’t break any major barriers for ease of use.
LeanData
OCTOBER 28, 2014
According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. Well, the show was awesome.
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