Remove vendor work
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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

New-ish marketing automation vendor NurtureHQ showed me its product recently. Other vendors have asked the same questions and reached the same conclusions. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. It’s really nice.

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Sales 2.0: Sell Faster, Better, and Smarter

Adobe Experience Cloud Blog

They both brought great insight, sharing how people, process and technology all need to work together to achieve success. Demand results of Sales 2.0 Deliver results (Vendors and service providers.). Corporate collaboration with Salesforce.com Chatter. Demand Generation & Customer Acquisition. Enterprise links?

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Here are my observations. The big news was for geeks.

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eTrigue Puts a New Interface on Mature Marketing Automation Features

Customer Experience Matrix

Even if these vendors are right that complexity is the key barrier to adoption, there’s no business opportunity unless their systems are simpler. But pricing of DemandCenter is actually lower than most vendors in that segment, starting at $1,000 per month for a 10,000 name database. Bear in mind that’s a two-part proposition.

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Adobe Experience Cloud Blog

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. Historically, access to data has been a barrier to running real-time analytics and empowering teams to take action. They used Data.com to connect the dots to the right vendors and improve sales and marketing effectiveness.