KoMarketing Associates

DECEMBER 28, 2022

As marketers begin to leverage more data to increase the efficiency of their strategies, new research suggests that they should be focusing on customer pain points to maintain their retention rate. Respondents claimed that they waste an average of 38% of their budget due to poor optimization based on customer data.

Loyalty 250

Loyalty Demand Barriers Custom Publishing 250

KoMarketing Associates

AUGUST 6, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. There are still barriers that marketers face and need to overcome in order to see success. Marketing Priorities and Content Personalization.

Barriers 142

Barriers Marketing Automation Customer Surveys Automation 142

Oktopost

SEPTEMBER 15, 2021

CEO and Founder of Refuel Creative, Ryan Jones, has made a career out of helping organizations eliminate barriers between marketing and technology.

Barriers 126

Barriers B2B Thought Leadership Transparency Thought Leadership 126

EveryoneSocial

JUNE 29, 2021

Communication barriers have existed in business for decades and overcoming them should be a priority for any organization — especially in today’s technology-driven world. However, communication barriers existed even before the pandemic. So how does a modern organization identify communication barriers and overcome them?

Barriers 90

Barriers Work Management Distribution Trust Marketing 90

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. This fragmentation of data poses a hidden barrier to effective B2B decision-making. They create barriers to collaboration by segregating data within different teams or departments.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Martech Advisor

MARCH 23, 2020

In the struggle, brands are running headlong into a common set of barriers. In this piece, Matt Mobley, CTO at Merkle will discuss these barriers including, identifying the consumer, using data and insights to create relevance and maintaining the consumer identity across the entire consumer experience, and how marketers can overcome them.

Barriers 76

Barriers Personalization Allocation Budget Programs 76

KoMarketing Associates

OCTOBER 15, 2020

Predicting the actions that a prospect may take is essential for marketers looking to optimize the customer experience. As a result, more are mapping the customer journey, and new research suggests that this tactic is here to stay. Making Strides in Personalizing the Customer Experience.

Planning 250

Planning Customer Surveys Marketing Budget Creation Marketing Plans 250

QuanticMind

JUNE 29, 2020

Marketers today know how critical personalization is to capturing audience attention, engaging them, and influencing them to become customers. The issue lies in two key areas: Navigating the perils of customer data management Achieving ROI from the investment. If personalization is so valuable, why let it go? So what’s the solution? .

Barriers 86

Barriers Advertisements Advertising Personalization 86

Heinz Marketing

MARCH 15, 2024

The days of extracting short-term value from customers are over, and those outdated growth hacking strategies of yesterday won’t cut it today. Only companies who genuinely grasp their customers’ challenges, goals, and buying journeys can tailor solutions and deliver tangible value.

Top of Funnel 97

Top of Funnel Work Management Verticals Marketing Management 97

Directive Agency

MARCH 20, 2023

If you need some inspiration, we built a presentation about our Customer Generation methodology that you can use as the foundation for your next proposal. Start driving revenue through your marketing strategies that are hyper-focused on your customers and based on financial modeling. Plan and personalize to perfection.

Barriers 104

Barriers B2B Marketing Work Management Marketing Management 104

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Marketing AI 142

Marketing AI Paid Search Agency Marketing Analytics Tools CMO 142

KoMarketing Associates

MARCH 28, 2023

Most marketers (53%) still only “somewhat agree” that their marketing automation platform makes it easier for them to build effective customer journeys, suggesting there is room for improvement in this area. Specifically, customer data platforms (CDPs) have become a barrier for marketers. Approximately 23.7%

Marketing Automation Services 240

Marketing Automation Services Marketing Automation Marketing Management Allocation 240

Webbiquity

MARCH 10, 2021

Customer engagement has become a hot topic, with average daily searches doubling in the past five years. Yet, customer engagement is an ambiguous topic – there are different definitions, different strategies to enhance it, and different metrics for measuring success at improving customer engagement. Contributed post.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

ANNUITAS

OCTOBER 12, 2011

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? So the question is, “How do B2B marketers begin to remove these barriers and meet the demands of their senior management and sales counterparts?”. Barrier 2: Lack of Customer Insight & Content.

Barriers 100

Barriers Marketing Budget Work Management Marketing Management 100

Contently

FEBRUARY 8, 2022

But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. However, there is a monumental piece that they’re not taking into consideration—the customer. There are countless reasons why customers should be the center of your marketing strategy, and every year the reasons get louder.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

KoMarketing Associates

JULY 1, 2021

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. To overcome these barriers and optimize marketing automation, most marketers (53 percent) are having the most success with customer experience mapping.

Customer Surveys 259

Customer Surveys Automation Personalization Barriers 259

Heinz Marketing

AUGUST 25, 2018

The Biggest Barriers to Successful Marketing Attribution. One of the biggest barriers marketers are seeing today are technology and data changes. Some advice for building a culture in your business that is based on service to one another as well as your suppliers and customers. Thanks for putting this together, Ann Gynn.

Barriers 42

Barriers Storytelling Marketing Attribution B2B 42

Customer Experience Matrix

OCTOBER 23, 2015

As you probably don’t know, Sailthru automatically creates several scores on each customer record for things such as likelihood to purchase in the next week and likelihood to opt out of email. Surveys often show that budget, strategy, or technology are the barriers. What's the real obstacle?

Barriers 120

Barriers Account Based Marketing Lead Ranking Marketing Automation Services 120

Martech

SEPTEMBER 27, 2022

Join this webinar for an eye-opening discussion about how to identify consumer concerns, determine market barriers and where potential gaps may be using consumer and market intelligence. The post Webinar: Your customer insights can help you thrive in economic uncertainty appeared first on MarTech.

Webinar Metrics 95

Webinar Metrics Barriers Marketing 95

Customer Experience Matrix

MARCH 4, 2018

The Customer Data Platform Institute will be launching its European branch later this month with a series of presentations in London, Amsterdam and Hamburg. market is ahead of Europeans on marketing technology in general and customer data management in particular. Organizational silos outside of IT are another barrier to CDP adoption.

Work Management 212

Work Management Marketing Management Allocation Paid Search Agency 212

Martech

AUGUST 5, 2022

And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. Only 28% say they are very confident in their data systems to win and retain customers. Just 6% of North American respondents said they have high access to customer data vs. 20% of Europeans.

Analytics 135

Analytics Allocation Planning CMO 135

Martech

OCTOBER 5, 2023

The RMN boom is, in large part, a result of brands and retailers working together to find the best way to reach these customers as their habits shift toward delivery and pickup. ( A: The main barrier for customers was delivery costs. With more delivery and pickup, customer loyalty is waning. Get MarTech! In your inbox.

Advertising Agencies 102

Advertising Agencies Media eCommerce Cost Per Click 102

Webbiquity

SEPTEMBER 17, 2019

The first elements come at the very beginning, before the first sale is made or the product even exists: getting branding, customer, and messaging right. WorkOutLoud (software for building customer communities). The most successful people in business have a deep understanding of their customers. It’s a very large topic.

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Biznology

MAY 28, 2015

Most B2B marketers really struggle to get their arms around the reality of customer and prospect information. While most senior marketers and other executives will pay lip service to the importance of customer information, it’s rare that they understand what is in their databases, and how to maintain and improve it consistently.

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

KoMarketing Associates

MAY 7, 2018

Marketers who have invested in content marketing know that customers expect to get a certain amount of value out of their assets, but how much? Furthermore, how does this line up with what customers want from marketers? Marketing to Customers with Interactive Content. Since companies that are growing revenue are nearly 1.5

Content Marketing 158

Content Marketing Paid Search Agency Advertising Agencies Barriers 158

KoMarketing Associates

APRIL 2, 2019

Although marketers have shifted their focus to providing a personalized customer experience, new research shows that many are still missing the mark. RedPoint Global and The Harris Poll recently surveyed more than 3,000 customers and 450 senior marketers in the US, UK and Canada. Only 18 percent of customers agreed with the sentiment.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

Marketing Insider Group

APRIL 17, 2018

To get your customers from problem recognition to purchase, and even better, post-purchase loyalty, you need to be able to guide them through the buying process masterfully. Low to no barriers to entry. The post Guiding Customers Through the Buying Process With Sales Acceleration appeared first on Marketing Insider Group.

Buy 160

Buy Process Barriers Loyalty 160

Vision Edge Marketing

MAY 17, 2018

While there are many underlying reasons, organizational complexity is considered the biggest barrier to to successful transformation. Companies set on tackling transformations should do four things to break down this barrier: Excel at the basics: Create clear stretch targets and define a clear structure. Own the customer experience.

Barriers 184

Barriers Marketing Automation Services Paid Search Agency Case Studies 184

KoMarketing Associates

FEBRUARY 21, 2023

Quality Dampens Customer Data Platform Potential for Marketers Data quality has been a lingering problem for marketers, and previous research has highlighted its direct impact on how marketers leverage their customer data platforms (CDP). Merkle released its “2022 Q3 Customer Engagement Report,” and data suggested that 23.7%

Barriers 246

Barriers Statistics Custom Publishing Vendors 246

Aberdeen

MARCH 31, 2023

Sounds like some pretty happy customers. The post Don’t Give into Mobile Inertia – Your Longtime Cellular Provider Could be a Barrier to Modernization appeared first on Aberdeen Strategy & Research. So even if something isn’t broke, it might still be making it harder for you, and your business, to modernize and improve.

Barriers 40

Barriers Customer Satisfaction Class Customer Surveys 40

Kapost

MARCH 23, 2018

With a changing buyer’s journey and better tools to deliver a cohesive customer experience, marketers have more means—and responsibility—than ever to engage prospects with meaningful, educational assets that deliver true.

Barriers 66

Barriers Content Education Marketing Prospects 66

Customer Experience Matrix

APRIL 15, 2024

This poses an obvious threat to customer cloud vendors like Salesforce, in good part because it expands the ability of IT and data teams to build their own solutions rather than buying them. This would make Data Cloud a more viable alternative to Google Cloud or Snowflake as the company’s primary customer data store.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Marketing AI 136

Customer Experience Matrix

OCTOBER 28, 2016

Many surveys present a familiar tune: most marketers want unified customer data but few have it. For example, a study from Black Ink ROI found that the top barrier to success was better analytics (which implicitly requires better data) and explicitly listed data access as the third-ranked barrier. So far so good.

Barriers 120

Barriers Case Studies Marketing Management Customer Surveys 120

Martech

OCTOBER 31, 2023

In addition to ruining your open rate statistics, these systems can prevent crucial messages from reaching your customers. If you have the bandwidth, do it yourself rather than burdening your customer. If you can’t contact the systems admin yourself, you might have to ask your customer to do it. Authenticate your domain.

Work Management 98

Work Management Marketing Automation Services Marketing Management Deliverability 98

ERDM

FEBRUARY 19, 2018

Article by Ernan Roman Featured on Pharma-IQ.com Ernan Roman explores recent research showing that pharma and biotech companies make expensive mistakes by neglecting the power and necessity of customer experience strategies. “A A bad customer feeling is like a hole in an airplane. Too many companies focus on building products.

Barriers 40

Barriers Thought Leadership Customer Satisfaction Transparency 40

Martech

JANUARY 5, 2022

Customer experience management company Merkle debuted two new products today at CES that are aimed at improving the contactless shopping experience, both in-store and on-delivery, as health and safety concerns persist with the ongoing pandemic. The experience integrates with a retailer’s website, loyalty programs and customer profiles.

Ideal Customer Profiles 95

Ideal Customer Profiles Product Marketing Management SMS 95

Martech

APRIL 7, 2023

Customer indecision is now a leading reason for missing B2B marketing and sales pipeline and revenue targets. But new research uncovers customer indecision, not customer indifference, is a major roadblock costing companies millions of dollars in new revenue. why change now) and then focus on customer indecision (i.e.,

B2B Sales 109

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 109