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ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)

Customer Experience Matrix

This is based on Infusionsoft’s learning over the past ten years that the main barriers to success with its software are small businesses not knowing what to do with it and not seeing immediate value from the efforts. In other words, Infusionsoft is growing much more slowly than Salesforce.com. million $1.6

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Hushly Helps Marketers Connect With Anonymous Web Site Visitors

Customer Experience Matrix

Rego has shown me a couple of approaches over the past few years, none of which quite worked out. On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself.

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Marketo Conference: Small Changes, Big Picture

Customer Experience Matrix

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear. I’d say this approach is debatable.

Marketo 120
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NurtureHQ Offers "Dead Easy Marketing Automation". Is That Enough?

Customer Experience Matrix

Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. To really ensure success, vendors must actively help their clients through training and, in some cases, services to do the work for them. That’s not a software problem.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.)

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Dreamforce 14 – Hot or Not

LeanData

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. The crowd was unruly.