Customer Experience Matrix

MARCH 6, 2016

The company made a few announcements, most notably a vastly improved email builder and tighter integration with online accounting software from Quickbooks Online and Xero. Infusionsoft’s goal is to bake as much as possible of the methodology into the software, its partner ecosystem, and prebuilt assets such as campaign plans.

Small Business Marketing 120

Small Business Marketing Work Management Marketing Management Planning 120

Customer Experience Matrix

APRIL 10, 2014

Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear. I’d say this approach is debatable.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

FEBRUARY 9, 2012

What they found “too hard” wasn’t the software, but the planning and content creation needed for serious marketing automation. That’s not a software problem. Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

ViewPoint

MAY 30, 2012

Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.

Differentiation 120

Differentiation Tips Top of Funnel Marketing Automation Services 120

Customer Experience Matrix

NOVEMBER 22, 2013

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.)

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. The crowd was unruly.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40

LeanData

OCTOBER 28, 2014

According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. Really not that cool. The crowd was unruly.

Salesforce.com 40

Salesforce.com API Mobile Marketing Barriers 40