work Barriers CRM Process Salesforce.com 
Customer Experience Matrix
APRIL 10, 2014
Real Time Personalization already exists, obviously, and will remain a separate product that can work with any marketing automation system. This requires a large customer base, easy access by app developers, enough power to be useful, and a barrier that keeps the monopoly intact. Let me be clear.
Customer Experience Matrix
FEBRUARY 9, 2012
Even a system that could build programs just by reading marketers' minds wouldn’t work if those minds didn't know what they wanted in the first place. Marketing automation gurus have long argued that companies need to define their processes in advance of deploying a new system. That’s not a software problem. This isn’t a new insight.
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ViewPoint
MAY 30, 2012
Working with a wide variety of clients from tech firms to sports properties and lifestyle brands, Andrew has crafted successful campaigns built around white papers, event-based advertising and sales training materials for clients such as Major League Baseball, Canon, DuPont, SAP, Business Objects, Oracle and many others.
Customer Experience Matrix
NOVEMBER 22, 2013
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. In terms of infrastructure, Pardot will eventually work directly from the CRM data objects, rather than maintaining its own synchronized database. Data outside the CRM structure, such as detailed Web behaviors, will remain separate.)
Adobe Experience Cloud Blog
MAY 15, 2012
All of this data along with company profiles is accessed in the cloud directly in salesforce.com. We think this data presents the opportunity for more data and deeper insights, as well as the challenge of easily identifying and integrating the right data into critical business process.
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