Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
Customer Experience Matrix
NOVEMBER 22, 2013
I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud.
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