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Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. Conference presentations confirmed that Pardot, the B2B marketing automation system that Salesforce acquired as part of its ExactTarget acquisition, has been separated from the rest of ExactTarget and made part of the Sales cloud.

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Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan

Adobe Experience Cloud Blog

All of this data along with company profiles is accessed in the cloud directly in salesforce.com. We think this data presents the opportunity for more data and deeper insights, as well as the challenge of easily identifying and integrating the right data into critical business process.