Avitage

MARCH 26, 2012

For marketers who have embraced the publishing mindset in support of inbound and content marketing strategies, execution has emerged as the new barrier to success. You understand the need to think like a publisher. You have shifted content focus from vendor and product collateral, to customer educational content.

Lead Ranking 120

Lead Ranking Barriers Content Custom Publishing 120

KoMarketing Associates

SEPTEMBER 28, 2021

The 27th edition of The CMO Survey was recently published by Deloitte, the Fuqua School of Business at Duke University, and the American Marketing Association. Some of the most common barriers to marketing automation success are achieving data unification (38%), improving the user experience (37%) and streamlining marketing processes (30%).

Customer Surveys 251

Customer Surveys Organization Barriers CMO 251

SmartBug Media

MAY 8, 2023

B2B content marketing should be an essential focus to connect with your customers. The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. Of course, you don’t want to throw together any old content and call it a blog.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

KoMarketing Associates

JULY 7, 2021

DemandGen recently published its “Marketing Measurement and Attribution Survey Report,” and statistics showed that the majority of marketers (39%) believe that their company still “needs improvement” in terms of its current ability to measure and analyze marketing performance and impact.

Marketing Attribution 160

Marketing Attribution Barriers Statistics Marketing & Strategy 160

Brandpoint

JULY 1, 2021

Companies that resisted digital investment were suddenly challenged, and the companies with the best content and digital experiences began to win the day. This will necessitate better content experiences to power our sales processes when it will be difficult if not impossible to get all the right decision-makers in a room at the same time.

Digital Transformation 169

Digital Transformation Ideal Customer Profiles Paid Search Agency Planning 169

KoMarketing Associates

JUNE 11, 2020

Newoldstamp recently published “The State of Business Email Marketing” report, and statistics showed that the majority of email marketers (82%) use their signature to boost brand awareness. Search engine optimization (43%), content marketing (34%) and live events (32%) followed email marketing.

Marketing Report 206

Marketing Report Email Marketing Brand Identity Branding 206

KoMarketing Associates

AUGUST 26, 2020

LinkedIn video content generates five times the engagement as image or text-based content and Live video on LinkedIn generates a whopping 24x more engagement. 41% of marketers think video is THE best content format for building relationships that generate leads. If it doesn’t, it should. But maybe you knew all that already.

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

KoMarketing Associates

APRIL 7, 2021

DemandLab recently published the results of its “Revenue Attribution Outlook Survey,” and statistics showed that out of all of the top digital channels, social media marketing (44%) remains the most difficult to analyze in terms of attributing marketing results to sales revenue.

Social Media 160

Social Media Social Marketing Planning Media 160

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

ClickZ

SEPTEMBER 14, 2020

30-second summary: Ceros polled a thousand industry professionals to see what works (and what doesn’t work) when it comes to creating compelling content. The poll found that immersive content was overwhelmingly used by the most effective marketers, versus static content like PDFs. Content created in partnership with Ceros.

Effectiveness 117

Effectiveness Content Paid Search Agency Barriers 117

KoMarketing Associates

JANUARY 23, 2018

Most content marketers have two core beliefs about content: That “good” content (high-quality content) will outperform “bad” content every time, i.e. that good content gets more results. That good content takes more time to create than bad content. Time spent in creating content ?

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

Martech

DECEMBER 14, 2021

This includes refocusing top-of-the-funnel efforts like content syndication to be more buyer-driven and effective. While content syndication is a tried-and-true channel in the B2B marketer’s toolkit, it’s also one that marketers have historically invested a lot of time and money in but have often struggled in proving its ROI.

Ideal Customer Profiles 108

Ideal Customer Profiles Top of Funnel Webinar Metrics Marketing & Strategy 108

ClearVoice

OCTOBER 14, 2022

Content continues to reign supreme year after year. However, there’s much more to content marketing than publishing loads of content pieces for your business. Data is key to adapting and adjusting your content marketing strategy for success. Read on for a good benchmark of your content marketing efforts.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

KoMarketing Associates

DECEMBER 3, 2020

Being able to attribute revenue has several benefits for marketers, but new research shows that there are still many barriers in the way to success in this area. Interestingly, social media marketing (47%) has proven to be the most difficult channel to analyze for attributing marketing results to sales revenue.

Customer Surveys 169

Customer Surveys Barriers Marketing & Strategy Social Media 169

KoMarketing Associates

JULY 11, 2018

Although marketers are focused on marketing automation to achieve their top priorities, research shows that they are still facing numerous barriers when it comes to executing this tactic. However, there are still barriers that marketers face and need to overcome in order to see success. Marketing Priorities and Content Personalization.

Marketing Automation 141

Marketing Automation Customer Surveys Automation Barriers 141

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.”

Marketing AI 91

Marketing AI Work Management Marketing Management Barriers 91

Contently

AUGUST 19, 2020

Let’s look at the three biggest ways that patient advocacy can transform healthcare content. It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university.

Terms and Conditions 179

Terms and Conditions Work Management Content Marketing Paid Search Agency 179

Salesforce Marketing Cloud

NOVEMBER 15, 2023

With Marketing Cloud, for example, thousands of customers create, send, publish, and automate marketing campaigns that reach and engage millions of people daily. For marketers, the Email Builder in Marketing Cloud is an essential tool for building creative assets and content, but it presents an accessibility problem.

CMS Development 78

CMS Development Barriers Guidelines Paid Search Agency 78

Martech

AUGUST 23, 2021

Facebook launches its “Widely Viewed Content Report”. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds. of all content views on Facebook. Read more here. Why we care.

Work Management 116

Work Management Content Marketing Management Lock-In 116

Biznology

DECEMBER 18, 2017

Next, your ads and content will fit you. If publishers and media companies deliver these new technology platforms, they will move themselves to the center of how we will live, work, learn, and play. Their new digital infrastructure is replacing leading companies in industries like publishing, media, retailing and products.

Marketing Automation Services 156

Marketing Automation Services Sales Qualified Leads Lead Scoring Lead Ranking 156

KoMarketing Associates

FEBRUARY 11, 2020

Chief Marketer recently published results from its “2020 B2B Marketing Outlook Survey,” and statistics showed that email (50%) is the channel that produces the most B2B marketing leads with the highest ROI. This is followed by search engine optimization (43%), content marketing (34%) and live events (32%).

Customer Surveys 159

Customer Surveys Email Marketing Lead Scoring Lead Ranking 159

KoMarketing Associates

DECEMBER 20, 2018

Although marketers expect their budgets to continue to rise for martech, new research suggests that there are still barriers when it comes to making the most of this money. However, there are still known barriers to making the most of these initiatives, according to the report. Martech Barriers to Success.

Budget Programs 145

Budget Programs Marketing Report Barriers Paid Search Agency 145

Marketing Insider Group

NOVEMBER 4, 2019

Yet the very tactic that entrepreneurs have used to snatch away some of these companies’ business—content marketing—can work just as well for legacy enterprises as it does for startups. To be successful, though, an enterprise content marketing strategy must conquer some key challenges that enterprise marketing teams face.

Enterprise Management 155

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 155

ClearVoice

JULY 17, 2023

Then you need to know what mistakes to avoid in content marketing for finance. To avoid this, let’s examine six common mistakes in finance content marketing, and how to avoid them. Nor what brand messaging you’re promoting or who you’re writing your content for. Other marketers agree.

Top of Funnel 52

Top of Funnel Content Marketing Planning Marketing Analytics Tools 52

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Publishing Frequency and Content Length Trend Upwards Publishing frequency is a powerful growth lever, but for most of SEO’s history, the mechanical process of writing has been the bottleneck.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

KoMarketing Associates

APRIL 2, 2019

Marketers Still Face Challenges with Content Personalization. Previous research has suggested that there are still many barriers keeping marketers from customizing the buyer experience. Only 28 percent of marketers believe that content creation and delivery are “very well-coordinated.”.

Customer Surveys 147

Customer Surveys Personalization Barriers Custom Publishing 147

KoMarketing Associates

MARCH 1, 2018

It’s important for potential B2B marketers to be aware of the following: Don’t use Automatic Placements: Automatic placements gives Google free reign to display your ads on every and any site within the GDN irrespective of content, quality, topics, traffic or any other factor.

Display 184

Display Advertisements Advertising Adsense 184

Content Standard

JUNE 17, 2020

Quality content is an elusive beast, one that’s as hard to define as it is to create. In its loftiest form, quality content is an asset that isn’t just read but reread, shared, and discussed. Quality content stays in our minds long after it’s consumed. Quality content is also purposeful.

Marketing & Strategy 139

Marketing & Strategy Content Creativity SERP 139

Biznology

MAY 16, 2018

For example, executives insist on reviewing branded content before it is published. Creative pieces aren’t done until they’re approved by executives and ready for publish. But the idea of a minimum viable product has a larger barrier of entry. That is what I advocate. Definition of done. Like this post?

Design 163

Design Work Management Marketing Management Microsite 163

Oktopost

FEBRUARY 12, 2024

However, while Oktopost archives content, it is not a dedicated risk management solution. Reduced Technical Barriers: No more complex technical wiring or API connections. Advocates can focus on promoting their content without the risk of compromising compliance procedures.

Marketing Management 62

Marketing Management API Ideal Customer Profiles Barriers 62

RebelMouse

AUGUST 16, 2023

Purpose of This Article This article aims to help you understand how to leverage Google News and Google Publisher Center for your business growth strategy. Expanding your content to Google News puts your industry materials in front of a larger audience and builds your reputation as an authoritative figure in your industry.

Google 52

Google CMS Development Industry CMS Marketing & Strategy 52

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. Content and inbound marketing can reduce the need for cold calling.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hinge Marketing

JANUARY 9, 2020

Content is king. Everyone is creating content. Yet, content creation is still a top priority for most B2B marketers. In fact, in the Hinge Research Institute’s 2020 High Growth Study of Professional Services Firms, content creation is the top priority. So, how is your content doing? Shooting for the Stars.

Research 118

Research Co-Registration Brand Identity Branding 118

Martech

MARCH 15, 2022

Why we care : Traditional TV publishers still charge the most for tentpole live events like the Super Bowl and the Oscars, doing so through linear programming methods. Marketers are also using the lower barriers to entry and lower costs associated with CTV advertising to expand their advertising playbook.

Advertisements 103

Advertisements Advertising Budget Programs Barriers 103

DivvyHQ

AUGUST 12, 2019

Content marketing across a large organization has unique challenges. However, content marketing is essential to a company’s growth. With enterprise content marketing, having the ability to be agile when change is needed is essential. And what barriers will you meet? Restructuring Content Marketing Operations.

Enterprise Management 76

Enterprise Management Work Management Planning Content Marketing 76

Scoop.it

FEBRUARY 8, 2022

Today’s digital world requires a high level of content creation for your website to attract more inbound traffic and establish your brand. With content on your site, people are more likely to visit and learn from it, as well as become regular customers. But how is digital content defined? What’s Digital Content?

Work Management 96

Work Management Content Marketing Management Social Media 96

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. Premium Content Defined.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144