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Overcoming Barriers to Successful RevOps Strategy

InsightSquared

In fact, LeanData and SalesHacker’s just released “State of Revenue Operations ” shows a 55% year-over-year increase in companies that have established a dedicated RevOps group—a positive sign that companies believe in the importance of aligning strategy and operations. . Many companies are taking a four-step approach to RevOps.

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Enhancing Patient Care: 4 Strategies for Life Sciences Companies

Salesforce Marketing Cloud

Build a more connected pharma operation Learn how pharmaceutical companies can drive patient and customer engagement with an integrated technology platform. Pharma companies can work with these organizations to increase patient involvement and improve the experience. Download the free guide 1.

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Data Silos: The Hidden Barrier to Effective B2B Decision-Making

RDIGS

These isolated pockets of information within an organization can impede collaboration and create fragmented landscapes that prevent B2B companies from reaching their full potential. This fragmentation of data poses a hidden barrier to effective B2B decision-making.

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Many Barriers Remain for Marketers Looking to Customize the Buyer Experience

KoMarketing Associates

However, marketers still face several barriers when it comes to customizing the buyer experience, according to new research. Nearly 65 percent believe that a positive experience with a company is more influential than great advertising. More customers are demanding a personalized experience when they work with marketers.

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AI for Marketing: What It Is, Why You Need It & What You'll Lose Without It

Speaker: Chris Newton, VP Marketing & Business Development, Intellimize, Mark Kilens, VP Content & Community, Drift, Nick Edouard, Co-Founder & Chief Product Officer, PathFactory, Randi Barshack, CMO, RollWorks, & Lucas Welch, VP Corporate Marketing, Highspot

It’s time to lower the barrier of entry around AI and empower marketers to take control of their future. In this rapid-fire webinar, you’ll hear from powerhouse marketers at companies Intellimize, Drift, PathFactory, RollWorks, and Highspot. But ask them why and how they’ll use it…and you might see a few eyes glaze over.

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How does a company stand out in an existing market?

Tomorrow People

B2B companies in existing markets need to stand out. It’s no secret that companies in existing markets face competition – a lot of it. Companies in blue oceans create and capture customer demands through market-creating innovation. This is the case for most industries and companies. This is where SCA comes in.

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Removing The Barriers

ANNUITAS

MarketingSherpa recently surveyed 1,700 marketers to ask them, What barriers exist to overcoming your top B2B marketing challenges? The summation of the research indicates that marketers must overcome these challenges before they will be seen as part of the revenue equation at their companies. Lack of Resources & Funding (62%).

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