Finding the Balance Between Offline & Digital Marketing – 3 Tips to Ensure a Healthy Marketing Mix
Marketing Insider Group
JANUARY 4, 2023
Level the playing field with logical measurement. If something is not working, you pull it. If something is working well, you inject more spending into it. Measurement (the data) – leveling the playing field. Organizations (the people) – breaking down barriers between groups. Offline, well, not so much.
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