Barriers and Lock-In - B2B Marketing Zone

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

chiefmartech

JANUARY 25, 2022

We want the freedom to choose from the martech landscape , but we also need everything to work together. But seriously, with almost everything in the cloud and almost all of that built on API-driven architectures — at least internally, if not always fully exposed externally — there aren’t massive technical barriers to integration.

Work Management

Work Management Long Tail Marketing Marketing Management API

You say you want a revolution

Wondering Out Loud

SEPTEMBER 8, 2009

Not an armed insurrection for the overthrow of government, rather he wants the his generation to take social media back (I didn’t know it was taken away) from those (like me) who use it for profit and use it, instead, as a catalyst for cultural change. Tags: Marketing Social Media Campaign 08 Culture Obama. A Woodstock for today.

Lock-In

Lock-In Television marketing Distribution Barriers

B2B Marketing Zone

The power of combinatorial innovation and 4 other lessons on the journey to 1,000 apps

You say you want a revolution

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