Paul Gillin

OCTOBER 31, 2011

Live-blogging from the IBM Watson University Symposium at Harvard Business School and MIT Sloan School of Management. . Spector : We’re looking to attack everything that breaks down barriers to communication. We want to break down those barriers while also preserving property rights. Moderator: Andrew McAfee – MIT Sloan, CDB.

Barriers 50

Barriers Google Differentiation Research 50

Paul Gillin

FEBRUARY 7, 2011

Word-of-mouth recommendations help drive inbound inquiries, and the presence of so much helpful information in the community lowers the barrier to conversion. One popular blog, My Journey out of Debt , is written entirely by customers. But more than 60% of members aren’t customers, making them a lucrative prospect base.

Communities 50

Communities Cost per Acquisition Peer-to-peer Work Management 50

Paul Gillin

MARCH 24, 2011

This is a great chance to take a snapshot of best practices in the field, and I was struck by this year’s entries in the corporate blog category. It’s clear to me that the best B2B companies are taking their blogging to the next level. A monthly editorial meeting was scheduled to review blog topics and assign writers.

BtoB 50

BtoB B2B B2B Thought Leadership Multi-Channel 50

Paul Gillin

JANUARY 17, 2012

A new social media team listens and responds to blogs, Facebook posts and tweets, the process “learning to be a better bank,” said Wendy Arnott (right, @Wendy_Arnott ), VP for Social Media and Digital Communications. TD has grown to become North America’s sixth largest bank through acquisitions and a focus on listening to customers.

Enterprise Management 50

Enterprise Management Transparency Social Networks Barriers 50

Paul Gillin

AUGUST 9, 2012

The low barrier to entry and ease-of-use are two of Twitter’s most endearing points. Attackers are more likely to post their gripes on a blog or Facebook and use Twitter to extend their reach. This makes Twitter a rapid vehicle for spreading long-form content like videos and blogs. And to a large extent that’s true.

Twitter 50

Twitter Work Management Paid Search Agency Tagging 50